This rebranding effort is particularly timely for PURE, as the company broadens its product range and reinforces its commitment to delivering safer and more effective solutions across multiple industries. The updated brand identity is crafted to engage both current customers and new audiences, highlighting PURE’s mission to provide a new generation of powerful cleaning and disinfection products.
“We are thrilled to unveil our new brand identity, which embodies the dynamic spirit of the Company,” said Robert Bartlett, Chief Executive Officer at PURE. “As we continue to innovate and push boundaries in the food and beverage industry, our new branding will help us communicate our vision more effectively to our stakeholders.”
bbG, a full-service design agency recognized for its innovative strategies and impactful branding solutions, led the rebranding initiative. The agency was instrumental in creating a unified visual identity and messaging framework that aligns with PURE’s long-term objectives.
“Working with PURE has been an inspiring experience,” said Evan Barnes, founder of bbG. “PURE’s dedication to innovation and sustainability guided our creative process. We believe the new brand identity reflects the Company’s values and positions them strongly for future growth in their market space.”
The newly designed logo encapsulates the essence of the company, its workforce, and its brand identity. It features a modern, minimalist wordmark paired with an icon inspired by molecular structures, symbolizing our brand's core values. The three interlinked circles represent the silver dihydrogen citrate molecule, highlighting the company's cutting-edge silver-based antimicrobial technology. Furthermore, the design subtly resembles the letter "p," reinforcing our commitment to a clean and sophisticated brand image. Click Here
bbG is an innovative full-service marketing agency located in Greenville, South Carolina, dedicated to creating integrated branding strategies that enhance business performance and foster meaningful connections with target audiences. With a strong emphasis on creativity and innovation, bbG acts as a collaborative partner, assisting clients in developing compelling brand identities, engaging marketing collateral, and impactful digital experiences. The team of committed professionals at bbG brings a wealth of expertise to every project, ensuring that each brand strategy leads to predictable and profitable advertising while aligning with the client's vision and objectives.
PURE is committed to the development and commercialization of proprietary antimicrobial products, with a primary focus on food safety. We offer solutions designed to address health and environmental challenges posed by pathogens and hygiene control. Our technology is based on patented, stabilized ionic silver, with our initial offerings featuring silver dihydrogen citrate, commonly referred to as SDC. This broad-spectrum, non-toxic antimicrobial agent integrates effectively with other compounds. As a platform technology, SDC stands out in the market due to its superior effectiveness, lower toxicity, and ability to reduce bacterial resistance. PURE's official mailing address is 771 Jamacha Rd. #512, El Cajon, California 92019 (San Diego County area), which serves all business correspondence.