A recent survey by Reuters revealed that numerous universities have significantly reduced their presence on X or have completely withdrawn, following a trend among many academics who have also left the platform.
The impact of X, previously known as Twitter, was particularly scrutinized in Britain during the violent racial unrest of the previous year. Musk, who is closely associated with U.S.
President-elect Donald Trump, has made controversial statements, including calls for Prime Minister Keir Starmer's imprisonment and the release of anti-Muslim activist Stephen Yaxley-Lennon, known as Tommy Robinson, who co-founded the far-right English Defence League.
The Reuters survey examined the X accounts of over 150 universities, colleges, and art conservatoires, reaching out to those that had been inactive or minimally active in recent months. Concerns regarding misinformation, violent content, and decreasing engagement were cited as primary reasons for this withdrawal.
"London Business School continually reviews its communications channels and decides which to use based on levels of effective audience engagement," LBS told Reuters.
The last update to its 182,000 followers on X occurred in September. This institution is recognized as one of the leading business schools globally.
In October, Reuters reported that multiple British police forces had either ceased using X or significantly reduced their activity on the platform. A university survey indicates a wider trend of withdrawal among public institutions, although numerous universities continue to post regularly on X.
At least seven of the 31 colleges within the University of Cambridge have halted their postings on X.
"We know this platform is becoming increasingly toxic, so we will continue to assess our presence on X and monitor emerging alternatives," said Homerton College, the university's largest in terms of student numbers.
The University of Cambridge informed Reuters that it continues to utilize X in conjunction with other communication channels.
In contrast, Merton College, the highest-ranked college at Oxford University, has removed its X account and did not provide a comment when approached.
Another college at Oxford, Harris Manchester, last engaged with its followers on November 15, directing them to other platforms.
The University of East Anglia reported an 80% decline in audience engagement on X. X did not reply to a request for comment.
Falmouth University last updated its X account in September, while Plymouth Marjon University announced it would cease using the platform.
London Metropolitan University also cited decreased engagement as the reason for its decision to stop posting actively.
Buckinghamshire New University expressed that X is "no longer a place where we want to encourage conversations with our university." Several leading arts conservatoires have also distanced themselves from the platform.
The Royal Northern College of Music stated it is "consciously channelling its energy elsewhere," and Trinity Lab, London's performing arts conservatoire, has deleted its X account.
The Royal Central School of Speech and Drama has not posted since August.