By joining forces, Transmit's strong radio ad network in Nigeria combines with Suss Ads' skills in digital programmatic advertising in Kenya. This means advertisers can reach their audiences better by using different advertising channels.
“Transmit is all about using tech to solve advertising problems,” said Femisire Ajayi, CEO of Transmit. “Working with Suss Ads shows how committed we are to providing creative solutions that make advertising easier and more effective for brands and businesses in Africa.”
“Our collaboration marks an unprecedented shift in advertising, enabling brands to harness self-serve media technology for a truly transformative and unparalleled experience.” said Dennis Maina, Managing Partner at Suss Ads.
Tunji Idowu, the Visioner behind Transmit, added, “I’m really excited about how far we’ve come, despite the challenges we face as an AdTech platform. This is a win for Africa, and we’ll keep finding ways to provide solutions.”