The 13-inch model now starts at $999, while the larger 15-inch version begins at $1,099. Both models offer optional upgrades for additional memory and storage. While the design remains unchanged from last year’s iteration, the new MacBook Air debuts in a vibrant sky blue color and now supports up to three external monitors. Sales for the updated laptops begin on March 12.
The MacBook Air is a cornerstone of Apple’s product lineup, driving a 15% increase in Mac sales to nearly $9 billion in the December quarter. This growth was fueled by strong laptop sales, even as overall Mac revenue—including desktops—remains below the peak levels seen during the pandemic, when demand for remote work and learning devices surged.
This announcement marks the latest in a series of recent product launches by Apple. Earlier this week, the company upgraded its iPad Air with the M4 chip and introduced a high-end Mac Studio desktop designed for advanced AI applications, computer graphics, and video or audio production. The Mac Studio starts at $1,999, with higher-end configurations exceeding $14,000.
Apple also unveiled the iPhone 16e, a budget-friendly smartphone priced at $599, replacing the 2022 low-cost model that started at $429. Notably, the iPad Air’s pricing remains unchanged at $599.
The MacBook Air price reduction comes amid heightened scrutiny of Apple’s pricing strategy in response to U.S. tariffs on Chinese imports. President Donald Trump’s administration recently imposed two sets of 10% tariffs, which analysts expected would lead to higher consumer prices. However, Apple has opted to absorb the costs for now, avoiding immediate price hikes.
Bank of America Securities analysts recently predicted that PC manufacturers, including Apple, would likely pass tariff-related costs onto consumers. Competitor Acer has already raised laptop prices in response to the tariffs.
Apple’s reliance on Chinese manufacturing makes it particularly vulnerable to these tariffs, though the company has diversified its supply chain in recent years. Some Macs are now assembled in Malaysia or Vietnam, potentially sidestepping Chinese import duties. Apple has not disclosed where the new MacBook Air models are manufactured.
Apple CEO Tim Cook met with President Trump last month, emphasizing the company’s desire to avoid tariffs. Cook assured investors in January that Apple is closely monitoring the situation.
With its latest product updates and strategic pricing, Apple continues to navigate a complex global market while maintaining its commitment to innovation and customer value.