In response, on-demand streaming platforms such as Showmax and Netflix reduced subscription fees in 2021 to make content more accessible. However, piracy persists, undermining these efforts and continuing to threaten the industry’s growth. Over the years, Nollywood creators have increasingly turned to platforms like YouTube to monetize their work and reduce cost barriers for viewers. Unfortunately, intellectual property thieves have adapted, finding new ways to profit from stolen content.
In a recent interview with Nairametrics, Omoni Oboli, a renowned actress, producer, and filmmaker, shared her insights on Nollywood’s challenges, her contributions to the industry, and the escalating threats to creative ownership. Known for her work in films like Wives on Strike, Being Mrs. Elliot, and others, Omoni has consistently pushed boundaries in a highly competitive field. She highlighted the evolving nature of piracy, particularly through social media and digital platforms, and emphasized the need for stronger measures to combat it.
The Evolution of Piracy in Nollywood
Omoni Oboli pointed out that Nollywood movies on YouTube are increasingly being pirated on platforms like Telegram, calling for stricter penalties to address this growing menace. She reflected on her journey in the industry, which began over two decades ago when Nollywood was still referred to as “Home Video.” Back then, the industry was far less developed, and acting was often discouraged as a career choice. However, Omoni’s early involvement in her school’s drama club, where she wrote, produced, and directed plays, laid the foundation for her future success.
Transitioning from Acting to Producing
Omoni’s transition from acting to producing and filmmaking was driven by necessity and passion. After a ten-year hiatus, she struggled to re-enter the industry and began writing scripts for Emem Isong Misodi in exchange for roles. This reignited her passion for storytelling and eventually led her to study Digital Filmmaking at the New York Film Academy. She emphasized the importance of having creative control over her work, ensuring that her stories retained her unique vision.
The Role of Actors in Production
When asked whether more actors should consider transitioning into producing, Omoni stressed that it depends on individual interests and skills. While she acknowledged the benefits of having more creatives involved in production—such as job creation and industry expansion—she also noted that the transition requires a specific mindset and dedication to learning the craft.
Digital Distribution and Revenue Streams
Omoni’s foray into digital distribution through her YouTube channel, OmoniOboli TV, has been highly successful, with over 720,000 subscribers and millions of views. She explained that the initial investment was informed by extensive research into production costs and potential returns. The channel’s success is attributed to high production standards, consistent content releases, and effective audience engagement.
However, digital distribution comes with its own set of challenges, particularly piracy. Omoni shared her experience with the unauthorized distribution of her movie A Different Type of Love, which bore similarities to another film, Hope Given. She emphasized the importance of legal agreements to deter plagiarism and protect intellectual property. Despite these challenges, she remains optimistic about the future of digital distribution.
Combating Piracy
Omoni called for stronger government intervention to address piracy, particularly on platforms like Telegram, where unauthorized watch parties are prevalent. She highlighted the need for stricter penalties and more effective enforcement mechanisms to protect creators’ rights. While her team actively monitors and removes pirated content, she acknowledged that the issue requires collective action and systemic solutions.
Maximizing Profitability Across Platforms
Omoni discussed the complexities of allocating resources across cinema releases, streaming platforms, and YouTube. Each platform has unique requirements in terms of production value, marketing strategies, and audience expectations. She emphasized the importance of thorough research and strategic planning to maximize profitability and ensure a strong return on investment.
The Future of Nollywood
Looking ahead, Omoni expressed optimism about Nollywood’s future, predicting significant growth and innovation over the next 5–10 years. She believes that while YouTube and other digital platforms will continue to gain traction, traditional cinema and streaming services like Netflix will remain dominant. However, she anticipates the emergence of new distribution channels and opportunities, driven by technological advancements and the industry’s resilience.
Conclusion
Omoni Oboli’s journey in Nollywood reflects the industry’s evolution and its ongoing challenges. Her insights underscore the importance of innovation, collaboration, and stronger intellectual property protections to ensure the industry’s sustainable growth. As Nollywood continues to expand its global footprint, creators like Omoni are paving the way for a brighter future, one story at a time.