The report also revealed a significant rise in the number of Nigerian artists earning over ₦10 million in royalties, which has more than doubled since 2023 and tripled compared to 2022. This growth underscores Nigeria’s increasing influence in the global music industry and the success of its artists on international platforms.
Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, highlighted the platform’s commitment to supporting Nigerian artists. “We remain dedicated to empowering Nigerian artists to earn from their art while maintaining transparency with artists and stakeholders. The incredible growth of Nigerian music, both locally and globally, is a testament to the talent and creativity within Nigeria, and we are proud to support its continued rise,” she said.
Key Highlights from the 2024 Report:
- Global Discoveries: Nigerian artists were discovered for the first time by listeners worldwide over 1 billion times.
- Playlist Features: More than 1,900 Nigerian artists were featured in Spotify editorial playlists, a 33% increase from 2023.
- International Earnings: A significant portion of the ₦58 billion in royalties came from international listeners.
Global Impact of Nigerian Music:
- Streaming Hours: Global audiences streamed Nigerian artists for over 1.1 million hours in 2024.
- Playlists: Listeners created approximately 250 million playlists featuring Nigerian artists.
- Music Exports: Nigerian music exports grew by 49% over the past three years.
- Domestic Streaming: Domestic streaming of Nigerian content surged by 206% year-over-year, with a staggering 782% growth over the past three years.
This unprecedented success highlights the booming Nigerian music industry and Spotify’s role in amplifying African talent on a global scale. As Nigerian artists continue to break boundaries and captivate audiences worldwide, the future of the country’s vibrant music scene looks brighter than ever.