Recently unveiled, the 2025 Black At Dare (Dream, Act, Reimagine, Empower) List celebrates Babaeko as a trailblazer in advertising, media, entertainment, and technology. His work is recognized for breaking barriers, promoting inclusive storytelling, and driving business growth, all while setting new benchmarks for innovation and cultural impact.
Under Babaeko’s leadership, X3M Ideas was also highlighted as an “Agency of Note” for its groundbreaking campaigns that redefine brand narratives and leave a lasting creative imprint.
Peter Ukhurebor, CEO of Black At, underscored the significance of diverse leadership in the creative sector. “The future of creativity depends on diverse voices steering the conversation. Black executives are not just part of this transformation—they are at the forefront, paving the way for fresh ideas, perspectives, and revolutionary innovation,” Ukhurebor remarked.
Reflecting on the accolade, Babaeko expressed his gratitude: “I am deeply honored to be acknowledged by Black At as one of the top Black executives reshaping the creative industry. This recognition extends beyond me—it’s for all the visionaries who are pushing the boundaries of creativity and storytelling. At X3M Ideas, we believe in the power of creativity to transform narratives, break down barriers, and inspire future generations. Thank you, Black At, for this honor. Together, let’s continue to innovate, build, and elevate.”
The Black At Dare List is an annual initiative by Black At that spotlights emerging Black leaders in creative industries such as advertising, media, entertainment, and technology. These individuals are celebrated for their role in driving innovation and reshaping cultural narratives through their impactful work.