In the ever-evolving landscape of advertising, few agencies can claim a track record as impressive as Leo Burnett Lagos. A powerhouse of creativity and strategic storytelling, this agency has consistently pushed the boundaries of advertising, setting new industry standards and reshaping brand narratives.
In 2023, Leo Burnett Lagos solidified its position as a leader in the Nigerian advertising industry by winning the Grand Prix at the prestigious Lagos Advertising and Ideas Festival (LAIF) for its iconic campaign, Unwrap Joy for Terra Cubes seasoning. This award is not merely another industry accolade—it is reserved for campaigns that redefine creative storytelling and leave a lasting impact. Winning the Grand Prix is a testament to Leo Burnett Lagos’ ability to craft narratives that resonate deeply with audiences while setting new creative benchmarks.
But the agency’s journey to this pinnacle of success is not one of luck—it is a product of its deep-rooted culture of excellence, strategic innovation, and an unwavering commitment to creative disruption.
A Culture of Excellence Since 2016
Since its inception in 2016, Leo Burnett Lagos has been a trailblazer in the Nigerian advertising space, seamlessly blending design thinking, digital transformation, and experiential marketing to create campaigns that drive real-world impact. From local market triumphs to global recognition, the agency has consistently demonstrated its ability to craft compelling brand stories that not only capture attention but also drive meaningful engagement.
As 2025 unfolds, the agency is already making waves, securing new accounts and rolling out groundbreaking campaigns that position its clients at the forefront of the marketplace. At the heart of its success lies the Humankind Philosophy—an approach that places people at the center of every creative solution. Unlike conventional advertising that merely promotes products, Leo Burnett Lagos’ work seeks to transform consumer behavior, foster emotional connections, and inspire societal change.
Under the leadership of Managing Director Oluwaseyi Layade, the agency continues to push creative boundaries, pioneering campaigns that challenge norms and spark engagement. By leveraging insights into human behavior, cultural trends, and the power of storytelling, Leo Burnett Lagos has built a reputation as an agency that delivers advertising strategies that merge emotional resonance with strategic precision.
2024: A Year of Unmatched Creative Impact
Leo Burnett Lagos’ influence in 2024 was nothing short of transformative. The agency masterminded some of the most innovative and talked-about campaigns of the year, seamlessly integrating creative storytelling with cutting-edge digital strategy. Among its standout campaigns were BIC Flex 2, Ebuka Turns Up Africa, and VISA Cross-Border, each demonstrating the agency’s unrivaled expertise in crafting compelling brand narratives.
BIC Flex 2: A Grooming Revolution
Rather than simply marketing BIC Flex 2 as another razor, Leo Burnett Lagos crafted a campaign that redefined male grooming in Nigeria. The campaign tapped into humor, cultural relevance, and emotional appeal, creating a relatable and engaging message that resonated with the target audience. By leveraging a mix of traditional media, digital platforms, and influencer engagement, the campaign not only increased brand awareness but also drove significant sales, reinforcing BIC Flex 2 as a statement of confidence and precision.
Ebuka Turns Up Africa: A Cultural Movement
Featuring the charismatic Big Brother Naija host, Ebuka Obi-Uchendu, this campaign was more than just a marketing effort—it was a celebration of African excellence. Through immersive storytelling, live experiences, and interactive content, Leo Burnett Lagos created a campaign that captivated audiences across the continent. By tapping into Ebuka’s influence in fashion, lifestyle, and entertainment, the campaign successfully built a brand narrative that resonated deeply with consumers, positioning the brand as an integral part of the African entertainment landscape.
VISA Cross-Border: Simplifying Global Transactions
Understanding that financial transactions can often seem complex and uninspiring, Leo Burnett Lagos transformed VISA’s cross-border payment solutions into an accessible and relatable narrative. By leveraging storytelling, influencer partnerships, and digital media, the agency effectively communicated the ease and benefits of using VISA for international transactions. The result? Increased consumer engagement, higher adoption rates, and strengthened trust in VISA’s offerings.
Beyond Advertising: A Commitment to Social Impact
What sets Leo Burnett Lagos apart is not just its commercial success but also its dedication to social impact. The agency believes that advertising has the power to drive positive change, and it consistently integrates purpose-driven messaging into its campaigns. Whether tackling gender equality, youth empowerment, or environmental sustainability, Leo Burnett Lagos ensures that its work goes beyond profit-making to make a tangible impact on society.
Shaping the Future of Advertising in Nigeria
As brands increasingly seek authenticity, emotional connection, and cultural relevance, Leo Burnett Lagos is poised to lead the charge in shaping the future of advertising in Nigeria. With a strong portfolio that includes TGI Group, CHI, Amazon Prime Video, Burger King, AIICO, YouTube, Grand Oak Limited, Nasco, FCMB, VISA, Konga, and Olive Payment Solutions, among many others, the agency is well-positioned to continue its legacy of innovation.
Recognizing the ever-evolving digital landscape, Leo Burnett Lagos remains committed to staying ahead of trends. From AI-driven marketing solutions to immersive brand experiences utilizing virtual and augmented reality, the agency continues to push the boundaries of what is possible in advertising.
With 2025 in full swing, one thing is clear—Leo Burnett Lagos is not just an agency to watch; it is the agency of choice for brands looking to create a lasting impact. With its people-first philosophy, unparalleled creativity, and unwavering commitment to excellence, Leo Burnett Lagos is set to redefine the Nigerian advertising industry once again.