Visibly concerned, Lyta voiced his frustrations, stating, "I can do more good music. But if you don’t stream my music, I won’t drop another one. I’m in need of money." His candid admission laid bare the economic realities faced by many artists in the digital age, where streaming numbers directly impact their livelihood.
Lyta further emphasized his financial straits by referencing his physical appearance. "Look at how I’m looking [slim]. I want to gain weight. Let me enjoy your money a little. If you stream my music, I will add weight," he pleaded, highlighting the direct link between fan engagement and his personal well-being. This raw vulnerability resonated with viewers, offering a glimpse into the often-unseen struggles of musicians navigating the industry.
Lyta's journey into the limelight began in 2018 when he signed with YBNL Nation, a prominent record label in the Nigerian music scene. However, his tenure with the label was short-lived, as he parted ways with them in May 2019 following a reported disagreement with the label's influential owner, Olamide.
Following his departure, Lyta publicly expressed his regret and made heartfelt appeals to Olamide for a chance to return to YBNL. In various interviews, he openly pleaded to be re-signed, underscoring the significance of the label in his career trajectory. Despite these public entreaties, Olamide did not accede to Lyta's request, leaving the young artist to navigate his career independently.
Lyta's recent ultimatum underscores the critical role of streaming in the modern music ecosystem. His plea for increased engagement highlights the challenges artists face in sustaining their careers without adequate support from their fanbase. It remains to be seen whether his direct appeal will galvanize his followers to increase their streaming activity and ensure the continued release of his music. His situation serves as a poignant reminder of the delicate balance between artistic creation and the economic realities of the music industry in the digital age.