With Japan consistently recognized as a premier global destination, UnionPay's expanded network directly addresses the increasing demand from tourists for convenient, cashless payment options. Whether navigating the vibrant streets of Tokyo, discovering the ancient temples of Kyoto, or immersing themselves in the natural beauty of Hokkaido, global visitors can now benefit from an even more robust payment ecosystem.
Record Tourism Numbers Underscore Japan's Strong Appeal
Recent data reveals the strength of Japan's tourism resurgence. In February 2025 alone, the country welcomed an impressive 3.26 million international visitors, marking a substantial 16.9% increase compared to the previous year and setting a new record for inbound tourism. South Korea led the influx of visitors, closely followed by China, reaffirming Japan's enduring popularity within East Asia.
Tourist spending has also witnessed a remarkable surge. In 2024, international travelers contributed a significant ¥8.14 trillion to Japan's economy. The largest portions of this expenditure were allocated to:
- Accommodation: ¥2.74 trillion
- Shopping: ¥2.4 trillion
- Dining: ¥1.2 trillion
These figures underscore the critical role of inbound tourism in Japan's economic framework and highlight the pressing need for efficient and traveler-friendly payment solutions that align with international expectations.
UnionPay International Expands Nationwide Acceptance Network
Since its initial launch in Japan in 2005, UnionPay International has established a resilient financial bridge connecting international travelers with local merchants. Through strategic partnerships with 15 major acquiring institutions, UnionPay has cultivated an extensive payment ecosystem. As of 2025, UnionPay cards are now accepted at:
- 82% of merchants across Japan
- 100% of ATMs nationwide
- Over 300,000 contactless payment terminals
- 1.5 million QR code payment terminals
This widespread acceptance ensures that all types of travelers, from budget backpackers to luxury tourists, can effortlessly make payments across various sectors, including accommodation, transportation, and lifestyle services.
Seamless Travel Payments: From Arrival to Exploration
UnionPay's commitment extends beyond simple point-of-sale transactions. The company is actively empowering tourists throughout their entire journey by facilitating:
- Flight bookings through more than 90 international airlines.
- Hotel reservations on major online booking platforms.
- Retail purchases at flagship stores, department store chains, and smaller independent boutiques.
- Hassle-free tax refunds, directly credited to UnionPay cards for qualifying purchases exceeding 5,000 yen at designated tax-free stores.
This comprehensive level of integration helps travelers avoid the complexities of currency conversion, streamlines their spending, and ultimately enhances their confidence and ease of navigation while exploring Japan.
A Global Vision for Innovative Cross-Border Payments
UnionPay International's influence extends far beyond the borders of Japan. As a prominent global financial infrastructure provider, the company has issued over 260 million cards across 83 countries and regions. Furthermore, in 37 global markets, more than 220 e-wallets powered by UnionPay now offer flexible mobile payment solutions.
The company's expanding international footprint ensures that travelers originating from major tourism source markets such as Hong Kong SAR, Macau SAR, South Korea, Southeast Asia, Australia, and Europe can continue to utilize their preferred and familiar payment platforms while experiencing the wonders of Japan.
UnionPay has established a strong presence in key global regions, including:
- Greater Bay Area: Recognized as the leading card brand in terms of both issuance and acceptance.
- Africa: UnionPay cards are accepted in 51 countries, with over 5 million cards issued across 13 markets.
- Southeast Asia: Nearly 50 million cards have been issued and are supported by more than 30 e-wallets.
- Europe: Partnerships with Spanish fintech Pecunpay and French fintech Yi An app now offer UnionPay card options to consumers.
These advancements underscore UnionPay's overarching mission to empower global tourists by providing accessible, familiar, and trusted payment options wherever their travels may take them.
Supporting Japan's Vision of Harmonizing Culture and Technology
UnionPay's enhanced payment infrastructure aligns seamlessly with Japan's evolving tourism strategy, which aims to blend its rich cultural heritage with cutting-edge technological advancements. As the country continues to host significant global expos and industry-defining events, providing international visitors with seamless digital payment access is paramount to reinforcing Japan's reputation for exceptional hospitality.
Whether travelers are indulging in high-end shopping in Tokyo's trendy Ginza district, savoring culinary delights in Osaka's vibrant Dotonbori area, or utilizing the country's efficient high-speed transit system, UnionPay ensures that financial access is never an impediment. Instead, it acts as a facilitator for deeper cultural immersion and the freedom to explore Japan's diverse offerings without financial friction.
Looking Towards the Future: Payment Solutions for Evolving Travel Trends
UnionPay International's ongoing investment in Japan transcends mere business expansion. It reflects a deep commitment to fostering inclusive and technology-driven tourism, where cross-border payments, seamless mobility, and enhanced traveler empowerment converge.
As Japan's tourism landscape continues to diversify, attracting digital nomads, wellness enthusiasts, cultural explorers, and Gen Z adventurers, UnionPay remains a pivotal player in ensuring that every travel experience is frictionless, intuitive, and ultimately inspiring.