The change isn't limited to new content; Meta has also commenced the phased removal of older live broadcasts that were previously archived without a time limit. The company is actively notifying affected users through email and in-app alerts, providing them with a 90-day window to download or transfer their videos before permanent deletion.
Why the Change? Aligning with Industry Standards
Meta's decision to limit live video storage is driven by a desire to align its policies with industry standards and to enhance the overall live video experience for its users. In a blog post published earlier this year, the company explained that "most live video views occur within the first few weeks of broadcasting." This data-driven insight suggests that the long-term storage of all live videos may not be serving the primary user engagement patterns.
The deletion process is being implemented in waves over the coming months. Meta has emphasized that new tools are being rolled out to facilitate the downloading of older live videos before their gradual removal. Users receiving a deletion notification will have 90 days to decide the fate of their old live content: download it to their device, transfer it to cloud storage, or convert it into a new Reel for permanent display on their profile.
Your Options: How to Preserve Your Live Videos
For Facebook users who wish to retain their valuable live video content, Meta has provided several actionable options:
- Download Single Videos: Users can download individual live videos directly from their Facebook profile, Page, or through Meta Business Suite.
- Download Multiple Videos: The Activity Log offers a convenient way to download several videos at once. Users can select "Your live videos," specify a date range, and then click "Create File" to initiate a bulk download.
- Transfer to Cloud Storage: Videos can be seamlessly transferred to popular cloud storage platforms such as Google Drive or Dropbox.
- Convert to Reels: For shorter, memorable moments, users can clip segments from their live videos and convert them into Reels. These Reels will then reside permanently on their profile page, allowing friends, family, and the community to continue enjoying the content beyond the 30-day live video limit.
Facebook has also provided a crucial one-time six-month extension for users who require more time to manage their content. This extension can be activated by tapping on the deletion notification, selecting "Postpone the deletion," and confirming the request.
This policy adjustment signifies Facebook's ongoing efforts to optimize its platform, manage storage resources efficiently, and potentially encourage the creation and sharing of more short-form video content like Reels, which have seen a surge in popularity across social media. Users are advised to take proactive steps to back up any cherished live broadcasts to avoid permanent loss.