Infinix Nigeria has been honored with the prestigious "User-Friendly Smartphone Brand of the Year" award at the 16th Africa Beacon of ICT (BoICT) Awards, held in Lagos on May 24, 2025. This accolade celebrates Infinix's distinctive approach to innovation, intuitive design, and accessible pricing strategies that have resonated strongly with Africa's burgeoning youth demographic. The recognition underscores Infinix's unwavering dedication to innovation, performance, and superior product design, all delivered at competitive price points that cater to the evolving demands of contemporary users.

Speaking on the significant recognition, Yemisi Ode, Marketing Communications & PR Manager for Infinix Nigeria, expressed the brand's commitment: “This award reaffirms our mission to empower today’s youth with devices that blend cutting-edge innovation and everyday usability. Our devices are designed to elevate the lifestyle and creativity of our users’.”

This recent achievement follows the successful launch of the Infinix NOTE 50 Series, a collection of smartphones that aim to redefine the mid-range segment by incorporating flagship-level design and intelligent features. With its integration of premium materials like the ArmorAlloy™ metal frame and advanced One-Tap AI functionalities, the NOTE 50 Series exemplifies Infinix’s dedication to providing high-performance, user-centric smartphones that meet the dynamic needs of today’s consumers – a core value that was clearly recognized by the BoICT Awards.

The BoICT Awards, organized by Communications Week Media Limited, serve to commend the significant contributions of leading individuals and organizations within the technology sector who are driving digital transformation and fostering excellence across Africa's ICT ecosystem. According to Ken Nwogbo, Founder and Editor-in-Chief of Communications Week, the awards are designed not only to acknowledge past achievements but also to stimulate ongoing innovation within the industry.

Infinix has consistently demonstrated its ability to deliver cutting-edge smart devices that seamlessly blend aesthetic appeal with advanced technology. This recent win further solidifies its reputation as a brand that continually pushes the boundaries of what can be expected from mid-range smartphones. Guided by its brand essence, “The Future Is Now,” Infinix remains committed to empowering its users to embrace intelligent, connected lives.