itel, a prominent brand in Africa recognized for its reliable smartphones and smart accessories tailored to customer needs, has strategically onboarded Priscilla Ojo Mkambala as its newest Key Opinion Leader (KOL) and influential personality. This move underscores itel's commitment to strengthening its connection with its core demographic of young and energetic consumers.

The official signing ceremony, which took place on April 24, 2025, signifies the commencement of an exciting collaboration between itel and Priscilla. Priscilla has established herself as a dynamic individual celebrated for her creativity, genuine persona, and significant influence among Gen Z and millennial audiences. As a recognized trendsetter and lifestyle figure, Priscilla seamlessly embodies the core values that itel champions: accessibility, innovation, and youthful vitality.

itel's management team conveyed their optimism regarding this partnership, expressing confidence that Priscilla's relatable character and robust online presence will further solidify itel's standing as the preferred brand for stylish yet affordable technology solutions. In her role as KOL, Priscilla will actively participate in forthcoming itel campaigns, product launches, and digital promotional activities. Her involvement is expected to inject a fresh wave of energy and creative storytelling into the brand's communications across Nigeria and the broader African market.

Priscilla Ojo Mkambala also shared her enthusiasm about becoming part of the itel family, stating, "itel has always been a brand that resonates with the everyday person, offering amazing products that fit into our daily lives. I'm super excited to be part of this journey and can't wait to create magic together!"

This collaboration signals the dawn of a new and dynamic chapter for itel, hinting at future campaigns designed to be more deeply engaging and more closely attuned to the aspirations and preferences of today's young, tech-savvy generation. By partnering with a figure like Priscilla, itel aims to further embed itself within the cultural conversations and digital spaces frequented by its target audience, fostering a stronger and more authentic brand connection.