The high-profile relaunch event, held at The Lagos Marriott Hotel, brought together media professionals, health authorities, brand influencers, and corporate leaders. Hosted in partnership with PZ Cussons Nigeria, the event underscored Carex’s renewed mission: to lead the charge in everyday hygiene and germ protection.
A Renewed Mission
Speaking at the event, Oghale Elueni, Managing Director of PZ Cussons Nigeria, emphasized that the relaunch represents more than just a visual transformation.
“This is more than just a Masterbrand relaunch. It’s about a bigger mission—to win the war against germs wherever you are—at home, at work, in school, on the go.”
Echoing this sentiment, Martha Kayode, Head of Marketing at PZ Cussons, added:
“This relaunch is a fresh start. A chance to renew our promise to Nigerian families. Every single product is formulated to kill one million+ germs in seconds, while being kind to your skin.”
Endorsements from Public Health Leaders
The relaunch received strong endorsements from key public health figures and dignitaries. Professor Akin Abayomi, Lagos State Commissioner for Health, praised the initiative’s focus:
“Good hygiene saves lives. Carex is reaffirming that truth today.”
Similarly, Dr. Ibijoke Sanwo-Olu, First Lady of Lagos State, commended the brand’s advocacy work:
“Promoting everyday hygiene is essential to reducing the disease burden in our communities. Carex’s dedication to this cause is commendable.”
Jonny Baxter, British Deputy High Commissioner, highlighted the occasion as a symbol of UK-Nigeria business synergy:
“Let us celebrate the spirit of partnership that makes this possible—the resilience of Nigerian consumers, the vision of companies like PZ Cussons, and the growing alignment between UK enterprise and Nigerian ambition.”
Also speaking at the event, Mr. Shettima T.A, General Secretary of the National Association of Nigerian Nurses and Midwives (NANNM), underscored the partnership's impact:
L-R: Martha Kayode, Head of Marketing, PZ Cussons; Jonny Baxter, British Deputy High Commissioner; Oghale Elueni, Managing Director, PZ Cussons and Adedunmola Ezichi, Head of Category-Personal Hygiene, PZ Cussons at the relaunch of the Carex Masterbrand in Lagos, yesterday
“This relaunch marks a significant milestone in NANNM’s collaboration with PZ Cussons; a partnership that has been guided by a clear sense of purpose—promoting health and hygiene through products that meet the highest standards of safety and efficacy.”
A Celebration of Innovation and Culture
The afternoon also served as a celebration of both cultural pride and scientific innovation. Guests were treated to interactive demonstrations of Carex’s formulations, live cultural performances, and entertainment from Dance Na the Main Thing and popular R&B artist Wande Coal.
Adedunmola Ezichi, Category Manager for Carex, summed up the relaunch with a reaffirmed brand promise:
“This relaunch is more than a new look. It’s a renewed promise: to protect and serve Nigerian families.”
With its new identity and robust product line, Carex is positioning itself as a comprehensive hygiene solution for every household, committed to combining powerful antibacterial protection with skin-friendly care.