Afropop star and Grammy-nominated artist David Adeleke, popularly known as Davido, has entered into a groundbreaking global partnership with Stake.com, a leading international sports betting and gaming platform. The deal marks a major milestone in Stake’s expansion into the African market and further cements Davido’s status as a cultural and business powerhouse.

The high-profile agreement was facilitated by a coalition of international and African organisations, including Dupla, Cresthood Legal LLP, and the African Union Sports Council (AUSC). Together, the firms structured a partnership that aims to deliver long-term value to all stakeholders.

Strategic Alignment with African Market Vision

According to the advisory teams, Davido was selected as the face of Stake’s African operations due to his exceptional brand influence, business acumen, and global reach.

“Davido’s unique brand value and cultural influence made him the clear choice,” said Oluwasanmi Falade, Partner at Cresthood Legal. “Our focus was to ensure the deal is structured in a way that serves the strategic and long-term interests of everyone involved.”

Uche Egbe, Managing Director of AUSC Region 2, also praised the deal’s execution, highlighting the importance of African-led collaboration.

“It’s exciting to see a deal of this scale shaped by an African-led team. The depth of local understanding paired with international experience made the outcome truly impactful,” Egbe stated.

A Collaborative Global Effort

The partnership was also guided by Luis Cardenas and Miguel Montoro, co-founders of Dupla and former senior executives at LALIGA. They emphasised the importance of cultural insight in negotiating and structuring such a high-value collaboration.

“Working with professionals who understand both the cultural and commercial dynamics of the deal was key. We are impressed with how this deal went,” the Dupla founders noted.

Blending Culture, Business, and Global Appeal

The deal represents more than a celebrity endorsement. It reflects a strategic partnership that leverages Davido’s massive influence across Africa and the global diaspora to support Stake.com’s ambitious growth plans in emerging markets.

With a track record of aligning entertainment with enterprise, Davido continues to extend his brand beyond music into business and global partnerships — a move that reflects the growing clout of African entertainers on the world stage.