The popular YouTube food series My Tasty Naija is set to take its digital celebration of Nigerian cuisine to the streets of London as it hosts its first-ever food festival at Chingford Rugby Club in the United Kingdom.
According to a statement shared with Saturday Beats, the event promises an immersive celebration of Nigerian culture, fusing bold flavours, Afrobeat rhythms, and creative expression into one unforgettable experience.
Telling Nigerian Stories, One Bite at a Time
The visionary behind My Tasty Naija, Abass Tijani, says the food festival is more than a culinary showcase — it’s a cultural statement.
“We are not just serving meals, we’re telling our story through every bite,” Tijani said.
“This festival is a way to honour our roots, celebrate our journey, and share the rich tapestry of Nigerian culture with the world.”
A British-Nigerian media entrepreneur and passionate cultural advocate, Tijani launched My Tasty Naija on YouTube in January 2024. Since its debut, the show has blossomed into a digital movement, connecting diaspora communities and spotlighting Nigerian food vendors across the UK.
A Culinary Map of Nigerian Excellence
From the sizzling suya stalls of Peckham to the jollof rice powerhouses of Wembley, My Tasty Naija has created a vibrant food trail for lovers of West African cuisine. Each episode not only explores delicious meals but also weaves in the backstories, aspirations, and traditions of Nigerian-owned food businesses.
One of the show’s most talked-about episodes featured a trip to Yetti’s Kitchen in Manchester, where Chef Yetti Tabai — a Nigerian culinary innovator with an in-flight catering licence — gave the crew a once-in-a-lifetime experience aboard a private jet food-tasting flight to Glasgow.
More Than a Festival: A Cultural Statement
The upcoming food festival marks a significant expansion of the My Tasty Naija brand — from an online food show to a real-world celebration of heritage.
While the festival will feature a curated selection of Nigerian dishes and street food, attendees can also expect live music, storytelling, and interactive experiences that highlight the depth and diversity of Nigerian identity.
In a global city like London — home to one of the largest African diaspora communities in Europe — the festival promises to be a moment of pride and connection.
A Celebration Rooted in Identity
Through My Tasty Naija, Abass Tijani is using food as a powerful medium to bridge generations, preserve heritage, and shape narratives. As the food festival brings this mission into a public space, it invites people of all backgrounds to savour the taste, history, and heart of Nigeria.
For the Nigerian community abroad and curious food lovers alike, this event offers something far richer than a meal — a shared experience of culture, resilience, and joy.