This World Cider Day brought a monumental announcement for South African beverage giant, Savanna Premium Cider. The beloved brand has officially claimed the title of the world's number one cider by both volume and value, according to the prestigious IWSR 2024 global report. This remarkable achievement signifies more than just a ranking; it's a testament to the brand's enduring appeal and the unwavering support of its home nation.
A South African Success Story on the World Stage
Savanna's journey to global dominance is a true South African success story. Born and bottled in the heart of South Africa, its distinctive crisp, dry style, coupled with its witty humor and bold personality, has resonated with consumers far beyond its borders. Today, Savanna is enjoyed in over 60 countries, carrying its unique South African flavor to diverse palates across continents, from the vibrant streets of Lagos to the bustling cities of London. This global reach highlights its standing as a leader in both performance and brand identity.
Gratitude to the Home Nation
Mathew Walton, Marketing Manager at Savanna Cider, expressed profound gratitude to South Africa for its pivotal role in the brand's success. "We’re deeply grateful to South Africa, our home, for putting us on the map," Walton stated. He emphasized that the nation's early adoption and continuous support were instrumental in transforming Savanna from a local favorite into a global cider powerhouse. "Before the world knew us, you chose us. You laughed with us, grew with us, and took us from local favourite to a global cider leader. This win belongs to every South African who’s ever cracked open a Savanna and said, ‘Now this is the good stuff.’”
Beyond the impressive sales figures and strategic market penetration, the true backbone of Savanna's success lies with its dedicated fanbase. The "Savivi" loyalists, as they are affectionately known, have propelled the brand to iconic status through their unwavering support and enthusiasm. Their engagement has been key to cultivating the brand's unique character and widespread appeal.
Continuing the Celebration
While World Cider Day may have passed, the celebration of Savanna's global triumph continues. South African fans are encouraged to keep raising a glass and sharing their moments using the hashtag #SiyavannaSA, embodying the brand's signature dry wit: "it’s dry, but you can drink it."
Savanna Premium Cider remains true to its roots: still crisp and dry, still the world's best-selling cider, and still proudly South African. It’s a remarkable example of a local brand achieving unparalleled global recognition while staying authentic to its origins.
Savanna is a premium, crisp apple cider with a distinctive dry taste. It is the largest cider brand in the world by volume, according to IWSR 2023, and is available in over 60 countries. Since its launch in 1996, Savanna Premium Cider has won consumers' hearts and funny bones with its intelligent, dry, and witty sense of humour.
Savanna Premium Cider is a South African brand designed for adults over the age of 18. We promote the responsible use of the Savanna brand by complying with the code set out by the South African Association for Alcohol Responsibility and Education, supported by the Heineken Global Policy for Alcohol Responsibility. The Savanna range, including the Savanna 0.0% Alcohol-Free variant, is designed for and promoted to adults over the age of 18. We take responsible drinking very seriously and always encourage our fans to do the same.