In a statement released on Wednesday, Geely described the EX5 as the first of a “diverse range of high-quality, accessible vehicles tailored for the UK.” The SUV is currently undergoing “intensive development work” to ensure it meets the standards and preferences of British car buyers.
Geely’s move reflects an ongoing wave of Chinese EV brands entering the UK market. Rival companies such as BYD, Chery’s Omoda and Jaecoo sub-brands, and Xpeng have already begun selling vehicles to UK customers, leveraging strong demand for zero-emissions transport.
The UK is currently Europe’s largest market for electric vehicles, providing an attractive destination for automakers seeking growth outside China. Unlike the European Union, Britain has not imposed tariffs on Chinese-made EVs, making it an especially appealing option for manufacturers looking to expand in Europe without facing new trade barriers.
Geely has global ambitions for the EX5, having already announced plans to introduce the model in other markets, including Australia, Brazil, and Poland.
While this marks the debut of the Geely-branded line in Britain, the company is no stranger to the UK car market. Geely owns or has controlling stakes in several well-known automotive brands, including Volvo Cars, Lotus, and Polestar—all of which already sell vehicles in the country.
Geely has enjoyed strong sales momentum globally, with 2023 sales rising 34% to nearly 2.2 million vehicles. The company is betting that expanding its own brand into new international markets will further boost its global footprint and help it tap into the growing demand for affordable, high-quality electric vehicles.