A New Sound for a New Era
LG Electronics has officially launched its latest line of audio products—“xboom by will.i.am”—in Nigeria. Developed in collaboration with the Grammy-winning artist, tech entrepreneur, and cultural tastemaker will.i.am, the product line blends LG’s audio engineering prowess with will.i.am’s creative innovation. This debut marks a bold new chapter for the LG xboom brand, focused on delivering immersive sound and smart features inspired by the evolving ways people engage with music today.
Beyond Sound: Designed for a Smarter, Richer Listening Experience
The new xboom range isn't just about powerful sound—it's about intelligent sound. With AI Sound, the speakers automatically analyze content and adjust output for optimal listening, whether highlighting vocals, rhythm, or background instruments. AI Lighting enhances mood with synchronized bar lights that pulse to the beat, while AI Calibration adapts the sound output based on the speaker's surroundings—indoors or outdoors.
A standout addition is the RAiDiO.FYI button—an exclusive shortcut to will.i.am’s AI-curated infotainment platform, allowing users to explore music, news, and culture through an AI-powered radio host.
Signature Style, Signature Sound
All products in the “xboom by will.i.am” line reflect a warmer and more balanced audio profile, professionally tuned by will.i.am himself. The design is compact and bold, echoing his distinctive aesthetic and deep roots in pop culture. From the materials to the features, the line was crafted to resonate with music lovers and creative minds alike.
Meet the New xboom Family
The xbounce is the star of the show. With dual dome tweeters, a track-type woofer, and up-bouncing passive radiators, it delivers crystal-clear highs and a wide soundstage. Visually, the radiators bounce and light up to the beat—bringing energy to any space. Its strap design, IP67 water/dust resistance, and 30-hour battery life make it a rugged yet stylish companion for indoor and outdoor listening.
Portable and practical, the xboom Grab lives up to its name with a compact frame, dual side passive radiators, and flexible orientation. Whether placed in a car cup holder, hung from a strap, or carried by hand, it’s made for life on the move. Like the Bounce, it boasts IP67 durability and runs for 20 hours on a single charge.
Designed for big gatherings, street performances, or karaoke sessions, the Stage 301 is a powerhouse. It comes with a 6.5-inch woofer, dual midrange drivers, and a clever wedge design for versatile placement. Its replaceable battery, IPX4 water resistance, and tripod compatibility make it ideal for both impromptu performances and planned parties.
xboom Buds
For personal listening, the xboom Buds deliver high-definition audio through graphene drivers—known for being thin yet ultra-strong. They support LG’s Active Noise Cancellation, offer up to 30 hours of playtime with the charging case, and include LE Audio Auracast for shared audio experiences. A unique ear hook design ensures a secure fit, while IPX4 splash resistance adds durability.
Cultural Crossover: will.i.am Meets LG
The collaboration between LG and will.i.am is more than a celebrity endorsement—it's a cultural reimagination of what audio products can be. Appointed as “Experiential Architect” of the xboom brand, will.i.am brings not only his musical instincts but also his forward-thinking tech sensibility to the partnership.
“Working with LG opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “We want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
Available Nationwide
The full “xboom by will.i.am” audio lineup is now available in Fouani Showrooms and authorized dealers across Nigeria. From premium Bluetooth speakers to immersive earbuds, this product family is built to satisfy a wide range of music lovers—from casual listeners to creative professionals.
For more details, visit: https://www.lg.com/africa/audio