Breach Identified, Contact Data Exposed
In a statement issued on Friday, Louis Vuitton Korea expressed regret over the incident, disclosing that an unauthorized third party gained temporary access to its system in June.
"We regret to inform that an unauthorized third party temporarily accessed our system resulting in the leak of some customer information," the company said.
The exposed data included customer contact details but did not involve payment or financial records, the brand emphasized.
Swift Response and Government Notification
Louis Vuitton Korea said it became aware of the breach on Wednesday and quickly informed South Korean government authorities, in line with regulatory requirements.
The company reported that it had taken measures to contain the breach and strengthen the security of its systems to prevent similar incidents in the future.
Wider Scrutiny of Luxury Brands Over Data Protection
The incident comes as South Korea’s Personal Information Protection Commission is already investigating data leaks at the South Korean units of two other high-profile luxury labels: Christian Dior Couture and Tiffany. Both companies reported customer data breaches earlier in the year, prompting the government investigations that began in May.
All three brands operate under LVMH, the world’s largest luxury group, which has faced growing pressure globally to ensure the protection of customer data across its diverse portfolio of fashion, jewelry, and lifestyle brands.
Privacy Concerns in Focus
South Korea has strict personal information protection laws and an active regulatory framework to enforce them. The recent string of data breaches among luxury retailers has sparked heightened public concern over how well high-end brands safeguard the sensitive information of their customers.
Louis Vuitton Korea concluded its statement with an apology to customers for the breach and a pledge to continue improving its security measures.