In a statement released on Thursday, the company said it is operationalising AI at scale through its “MTN Genova” transformation programme. The initiative includes targeted AI deployments in multiple countries, aiming to boost efficiency and deliver more reliable services to customers.
In Nigeria, MTN is implementing AI-based systems to optimise network traffic, helping to improve overall connectivity and user experience. Elsewhere, the company is applying AI to manage fuel consumption at data centres in South Africa, enable dynamic energy management in Benin, and detect fibre cuts in Côte d’Ivoire.
To support these efforts, MTN has set up an in-house Artificial Intelligence Centre of Excellence (CoE) and a dedicated Cloud CoE, staffed by over 300 engineers. These teams are responsible for developing scalable AI solutions while maintaining ethical standards, guided by MTN’s Responsible AI Policy and overseen by a specialised subcommittee of its Executive Committee.
“AI is no longer just an enabler—it’s the engine reshaping businesses, redefining value creation, and rewriting the rules of global innovation and competitiveness,” said Mazen Mroué, MTN Group’s Chief Digital Infrastructure Officer and Group Chief Technology and Information Officer.
He added that AI is increasingly integrated into daily life and decision-making processes. “AI is not just about automation, it’s about boosting human potential,” Mroué said. “We at MTN are developing AI for Africa by Africans, unlocking sustainable value for all.”
As part of its broader approach, MTN has embraced generative AI through partnerships involving both large and small language models. The company is also working with African startups focused on building local language AI solutions aimed at improving customer service and enriching digital experiences.
Mroué emphasised that with the right infrastructure, talent, governance, and partnerships, AI has the potential to be transformative for Africa. The company aims to use AI to boost productivity, enhance customer experience, reduce operational costs, and support inclusive digital growth across the continent.
MTN’s move to adopt AI aligns with optimistic projections for the technology’s impact in Africa. A recent report by SAP suggests that AI could add up to US$1.5 trillion to Africa’s economy by 2030 if the continent captures 10% of the global AI market. The report also predicts the creation of 230 million new digital jobs in Africa by 2030.
Meanwhile, Statista projects that Africa’s AI market could grow from an estimated US$4.51 billion in 2025 to US$18.7 billion by 2030. Globally, PwC’s Artificial Intelligence Study forecasts that AI could add US$15.7 trillion to the world economy by 2030.
However, industry experts have highlighted the importance of ensuring AI is developed and deployed responsibly. The GSMA, the global mobile industry association, has worked with operators and other stakeholders to create a Responsible AI Maturity Roadmap, which aims to support the development of trustworthy and ethical AI applications.
MTN says its strategy reflects this approach, balancing innovation with a commitment to responsible AI use to help deliver sustainable, inclusive benefits across the African continent.