A Closer Look at Tesla's German Performance
According to the KBA, Tesla sold just 1,860 cars in Germany in June, a stark contrast to its performance a year prior. The first half of 2025 also painted a challenging picture for the company, with sales dropping 58.2% to 8,890 units compared to the same period last year. This consistent downturn underscores a broader trend for Tesla, as its sales have now fallen for a sixth consecutive month across key European markets including France, Sweden, Denmark, and Italy.
Shifting Tides in the EV Landscape
In stark contrast to Tesla's struggles, the German market for newly registered electric vehicles as a whole saw an 8.6% increase in June. This suggests that while consumer interest in BEVs remains strong, preferences may be shifting away from Tesla.
A notable beneficiary of this evolving market is Chinese electric vehicle manufacturer BYD. The KBA reported a significant surge in BYD's sales volume, which jumped almost fourfold to 1,675 units in June. Year-to-date figures are even more impressive, with BYD's sales rising more than fivefold to 6,323 units since the beginning of the year. This rapid expansion by BYD signals a growing competitive landscape for established EV players like Tesla.
The data from Germany provides a clear snapshot of the evolving dynamics within the global electric vehicle market, where market share is becoming increasingly contested.