British ethical beauty brand, The Body Shop, is set to deepen its presence in Nigeria with the launch of a new store at Ikeja City Mall on October 1. The move marks a significant expansion for the brand, following its successful entry into the Nigerian market through Abuja.
This Lagos debut is more than a retail milestone—it signals The Body Shop’s ambition to engage with a vibrant and growing community of beauty enthusiasts across the city’s Mainland areas, including Surulere, Agege, Apapa, Mushin, Amuwo Odofin, Yaba, and beyond.
According to Shalom Lloyd, General Manager of The Body Shop Nigeria, the Lagos opening is not just about increasing visibility, but about embedding the brand’s values in Nigeria’s cultural and commercial hub.
“Lagos has been calling, and we have answered,” Lloyd stated. “Following our successful entry into Abuja, expanding to Lagos, the cultural and economic heartbeat of Nigeria, is a natural next step. We are not just opening stores; we are joining a movement—one that encourages self-love and champions ethical beauty.”
Ahead of the official opening, a private VIP event is scheduled for September 30 at the residence of the British High Commissioner, underscoring the brand’s British heritage and international appeal. The celebration will bring together stakeholders from across beauty, retail, diplomacy, and media.
Looking beyond Ikeja, The Body Shop is also preparing to launch a second Lagos outlet at Circle Mall in Lekki this November. The upcoming Island location is set to serve not only as a store but also as a distribution hub, reinforcing the company’s long-term commitment to the Nigerian market.
Edward Nnadi, CEO of Jean Edwards Group—the brand’s Nigerian partner—emphasized that The Body Shop’s entry into Lagos aligns with a broader mission. “Our expansion into Lagos represents our deep commitment to celebrating community and empowering people. The Body Shop’s arrival isn’t just a business move; it’s a celebration of resilience, empowerment, and beauty with purpose,” he said.
Founded in 1976 by the late British entrepreneur and activist Anita Roddick, The Body Shop has earned global recognition for its cruelty-free and sustainably sourced beauty products. Nigerian consumers can expect the full suite of the brand’s iconic offerings—from body butters and skincare to fragrances—delivered with a promise of ethical values and purposeful beauty.
As anticipation builds, The Body Shop’s Lagos launch is poised to set a new standard for conscious beauty retail in Nigeria, blending product excellence with a passion for social impact.