Elizade JAC Motors has appointed award-winning comedian and content creator Maryam Apaokagi-Greene, popularly known as Taaooma, as its first brand ambassador — a landmark move that signals a new era for the automobile company’s marketing strategy in Nigeria.

The unveiling ceremony, held in Lagos, marked a significant milestone for the automaker, which has until now relied primarily on its long-standing reputation and market presence. The partnership reflects Elizade JAC’s commitment to blending innovation, creativity, and cultural relevance to deepen its footprint in Nigeria’s competitive automotive market.

Speaking at the event, Mr. Demola Ade-Ojo, Managing Director/CEO of Elizade JAC Autoland Limited, described the collaboration as historic.

L-R Pelumi Oyebanji, Brand Manager, Mr. Demola Ade-ojo, MD/CEO Elizade JAC Autoland Limited, Maryam Apaokagi-Greene (Taaooma), Olumide Olaokun, Senior Brand Manager. Credit: Elizade JAC Autoland Limited
“This is the first time Elizade JAC is engaging a brand ambassador. Historically, we have relied on our reputation as a trusted household name in the automobile industry. However, Taaooma’s massive digital following, creativity, and relatability across demographics present a unique opportunity to humanise the JAC brand and connect with younger Nigerians in particular,” Ade-Ojo said.

He further explained that the partnership is designed to build awareness, boost sales, and establish JAC Motors as a relatable, aspirational brand. “With her engaging skits and unique ability to connect with people, we believe Taaooma can position JAC Motors as a brand that feels authentically Nigerian, fit-for-purpose, reliable, and aspirational,” he added.

Echoing this, Senior Brand Manager, Olumide Olaokun, said the collaboration is central to energising JAC’s brand presence. “Our goal is simple: to make JAC Motors a household name in Nigeria. Partnering with Taaooma allows us to connect with a new generation of consumers while reinforcing our long-term brand-building efforts,” he said.

As part of the unveiling, Elizade JAC Motors presented Taaooma with a brand-new JAC JS6 SUV, symbolising her official induction into the JAC family.

In her response, the comedian praised the brand’s stylish, durable, and reliable vehicles while pledging to champion JAC Motors in her signature comic style. “This is my family now. I want Nigerians to see the value JAC Motors brings and why these cars are perfect for them. My fans trust me, and now they’ll have more reasons to trust JAC too,” she said.

With this partnership, Elizade JAC Motors aims to reposition itself as not only a provider of world-class vehicles tailored for Nigerian roads but also as an innovative, culturally attuned brand that resonates with consumers across generations.