Day 31 of Big Brother Naija Season 10 came alive with fun, energy, and creativity as MunchiT, Nigeria’s popular corn snack brand from the stables of Kellogg’s Tolaram, hosted housemates to its much-anticipated brand task. The challenge marked the 11th sponsored task of the season and delivered a night of colour, laughter, and competition.

The activation highlighted the brand’s core message of joy, togetherness, and excitement, mirroring the fun moments that MunchiT flavours bring to consumers across Nigeria. To bring this to life, housemates were split into five teams, each representing a unique flavour:

  • Cheesy Stix: Tracy, Dede, Thelma, Koyin, and Joanna
  • Creamy Crunch: Kola, Mide, Kaybobo, and Rooboy
  • Sweet Surprise: Bright, Denari, Isabella, Faith, and Imisi
  • Hot Chilli: Sultana, Mensan, Jason, and Doris
  • Sour Cream & Onion: Zita, Kuture, Ivatar, and Big Soso

The evening featured four major games designed to test the housemates’ teamwork, balance, energy, and wit.

The first challenge was a puzzle game, with teams racing against time to assemble cards representing their flavour. Team Sweet Surprise took the lead, earning 20 points.

The second challenge involved tossing coloured balls into a bucket held by a teammate. However, Team Sweet Surprise suffered a setback after Biggie deducted 45 points for breaching the rules.

Next came the Ludo challenge, played on a giant board with each team sending in a representative to roll the dice. With shouts of “Game over!” echoing across the arena, eliminated players were sent back to their seats while others pressed forward for dominance.

The final game was a high-stakes treasure hunt, where two representatives per team worked together — one digging through a box of balls for numbers while the other searched for words in a separate chest. The correct code unlocked a closed box containing a MunchiT flavour, which had to be presented to Biggie for validation.

Beyond the structured games, the housemates spiced up their performances with catchy jingles, lively chants, and spirited displays, embodying the brand’s vibrant identity.

At the end of the night, Team Sweet Surprise — comprising Bright, Denari, Isabella, Faith, and Imisi — bounced back from their earlier penalty to secure overall victory. Their teamwork, creativity, and engaging presentation won them the week’s crown as MunchiT Task champions.

The activation further underlined MunchiT’s positioning as a snack that inspires fun, connection, and unforgettable moments — both inside and outside the Big Brother house.