Themed “Digital PR in Action: Owning Your Narrative, Telling Your Story,” the landmark summit will take place from October 15–16, 2025, at the Conference Centre, Naval Dockyard, Victoria Island, Lagos. The event will explore how brands and professionals can shape and sustain their narratives in an era driven by digital transformation and information overload.
Organised by Upticomm Marketing in partnership with the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), the Nigeria Digital PR Summit has, over the past decade, evolved into sub-Saharan Africa’s foremost platform for thought leadership in digital communications, influencer marketing, and brand storytelling.
Udoh will join a distinguished panel of communication leaders, including Asmau Smaila, Associate Director of Sustainability at IHS Towers; Ken Egbas, CEO of TruCSR Consulting; Prof. Adewale Obadare, Chief Visionary Officer, Digital Encode; Madu C. Chikwendu, Secretary General, Confederation of African Audiovisual Professionals (Ghana); Dr. Janet Adetu, CEO of JSK Consulting; and Ekundayo Ayeni, Chief Innovation Officer at BusinessPlus, among others.
A Season of International Recognition
Udoh’s selection for the summit adds to a remarkable string of international honors that have positioned him among the top echelon of marketing professionals globally. He recently served as a judge for the 2025 Digital Media Awards (DMA) Africa, shortly after his appointments to the 2025 International ECHO Awards, International Content Marketing Awards, Effie Awards South Africa, AME Awards, and the PR Power List 2025, curated by GLG Communications and The Guardian Nigeria.
According to Brian Njagi, Chairperson of the DMA Committee, Udoh’s “invaluable contribution to the global marketing community reflects both expertise and dedication to advancing the industry.”
Championing Nigerian Excellence
Over the years, Anietie Udoh has emerged as a symbol of Nigerian excellence in the global marketing ecosystem. His appointment as Grand Jury Member for the 2025 AME Awards and as a Juror for the 9th Native Advertising Awards in Copenhagen further underscores his global standing. Remarkably, he was also the only African finalist for the “Native Advertising Marketer of the Year” award — a recognition that placed him alongside industry leaders such as Becky Vinter of Business Insider and David Lennon of Fortune Brand Studio.
At MARKETING EDGE, Udoh has played a pivotal role in amplifying Nigeria’s visibility on the global stage. He has led delegations to major international creative festivals, including the Cannes Lions International Festival of Creativity in France and the New York Festivals International Advertising Awards, where Nigerian agencies and brands have increasingly gained recognition for their innovation and storytelling prowess.
Driving the Future of Digital Storytelling
The forthcoming Nigeria Digital PR Summit aims to equip participants with actionable insights into narrative ownership, brand storytelling, and strategic communication in a digitally connected world. With Udoh’s extensive experience in integrated marketing strategy and creative leadership, his contribution is expected to elevate the depth of discourse and inspire professionals across the industry.
The event will also feature key figures in Nigeria’s communication and technology ecosystem, including Dr. Bosun Tijani, Minister of Communications, Innovation and Digital Economy; O’tega Ogra, Senior Special Assistant to the President on Digital and New Media; Frankline Ozekhome, Vice President, Chain Reactions Africa; and Segun Ogunleye, Head of Marketing, Diageo Africa Partner Markets (SOWECA).
A Legacy of Leadership and Impact
Beyond his professional accolades, Anietie Udoh remains a passionate leader, marketing innovator, and brand storyteller. A graduate of the University of Lagos, he heads MARKETING EDGE’s marketing department and special projects, while overseeing editorial and strategic partnerships.
His leadership has been instrumental in strengthening MARKETING EDGE’s collaboration with international creative platforms, particularly its partnership with the New York Festivals, which has enhanced the visibility and global competitiveness of Nigeria’s Integrated Marketing Communications (IMC) sector.
From his early beginnings as a journalist and PR professional to his current stature as an internationally recognized thought leader, Udoh’s journey reflects consistency, innovation, and influence. His latest appointment at the Nigeria Digital PR Summit not only extends his streak of global recognition but also reaffirms his role as a key voice shaping the future of marketing and storytelling in Nigeria and across Africa.