According to information available on its recruitment channels, Lebara is hiring for 28 strategic roles spanning its technical, commercial, and leadership divisions. Among the top vacancies is a Head of Finance, who will oversee financial planning, strategy, and regulatory compliance for the company’s Nigerian operations.
Other senior positions include Heads of Innovation & Partnerships, Brand & Marketing, Customer Experience, and Service Delivery & Quality, alongside key technical roles such as NOC Manager, OSS/BSS & IT Infrastructure Manager, and Core Network Engineer.
Industry analysts say Lebara’s recruitment push signals an acceleration of its market readiness phase, as the company gears up to compete in Nigeria’s liberalising mobile telecom segment. The country’s MVNO space has recently gained traction, with Vitel Wireless already operational and ntel expected to launch its own virtual network in early 2026.
Lebara’s global business model — long established in Europe, the Middle East, and other regions — focuses on providing affordable mobile and international communication services for diaspora communities, travellers, and cross-border families. Its “one SIM, many countries” concept allows users to stay connected across several countries at near-local rates through multi-operator roaming partnerships.
Although Lebara’s experience with migrant and roaming markets gives it a clear brand advantage, a person familiar with the company’s Nigeria plans said those will not be its primary market-entry strategies. Instead, the operator is expected to tailor its offerings to the domestic mass market, leveraging competitive pricing, strong customer service, and digital innovations.
With Nigeria’s telecom regulator encouraging new entrants to deepen competition and improve service quality, Lebara’s expansion could inject fresh dynamism into the mobile landscape, potentially reshaping pricing and customer experience standards in the coming years.