Miss Moninnuola Kassim, Senior Brand Manager at FrieslandCampina WAMCO Nigeria Plc, has been recognised as one of Brandcom’s “35 Under 35” marketing professionals, an accolade celebrating young innovators shaping the future of marketing and communications in Nigeria.

The annual “35 Under 35” award honours fast-rising, creative, and game-changing professionals under the age of 35 who have demonstrated excellence, leadership, and tangible impact within the marketing ecosystem. The recognition highlights individuals driving growth not only for their organisations but also for the broader industry and Nigeria’s economy.

Brandcom, the organisers of the awards, emphasised that the initiative seeks to spotlight a new generation of marketing leaders harnessing strategy, creativity, and technology to deliver meaningful results.

Miss Kassim’s selection reflects her significant contributions to FrieslandCampina’s brand growth and visibility in the highly competitive fast-moving consumer goods (FMCG) sector. Under her leadership, the company has executed several high-impact campaigns that strengthened consumer engagement and reinforced market relevance.

Industry observers describe Kassim as a passionate professional who combines strategic insight with creativity to build sustainable brand value. Her recognition by Brandcom underscores her consistent drive for excellence and positions her as a role model for young women aspiring to leadership roles in marketing.

The award organisers commended all honourees for redefining the marketing landscape through innovation, collaboration, and purpose-driven communication, highlighting the crucial role of emerging talent in shaping Nigeria’s marketing future.