Lush Hair Nigeria took centre stage at Lagos Fashion Week 2025, reinforcing its position as one of the country’s leading beauty and lifestyle brands. The company, which served as the Official Hair Sponsor of the event, combined artistry and innovation to deliver a memorable showcase of hair styling for all participating models.

The highlight of the event was the debut of Lush Nova, a premium hair extension collection designed to offer luxury, versatility, and modern sophistication. Six models and celebrity chef Hilda Baci brought the collection to life on the runway, while the remaining models and Nollywood star Rachael Okonkwo demonstrated the range and versatility of Lush Hair’s existing products.

Vivian Obiano, Marketing Manager of Lush Hair Nigeria, described Lush Nova as a product born from a desire to blend quality, comfort, and style into one seamless offering. “With Lush Nova, we’re introducing a new era of premium hair extensions that are soft, natural, and radiantly beautiful,” Obiano said. “This line celebrates the confidence and sophistication of the modern woman who knows her worth and expresses it through her style.”

The partnership between Lush Hair and Lagos Fashion Week is more than a sponsorship; it represents a commitment to nurturing Nigeria’s creative and fashion industries. Through the event, Lush Hair demonstrated how beauty, innovation, and artistry can intersect, leaving the audience with a striking display of elegance and contemporary African style.

Lush Hair Nigeria’s presence at the week-long showcase underscores the brand’s dedication to empowering women. By merging technology, craftsmanship, and fashion-forward design, Lush Hair continues to lead the market in beauty innovation while providing products that inspire confidence and self-expression.