The appointment signals a strategic push to bolster operational efficiency, broaden client reach, and advance innovative communication strategies at the firm, which focuses on crafting influential narratives for brands across various sectors.
Okewunmi brings a robust background from her recent role as Public Relations Manager at the Manufacturers Association of Nigeria (MAN). There, she spearheaded initiatives that enhanced the association's public profile, strengthened ties with key stakeholders, and refined policy messaging to better represent Nigerian manufacturers on both domestic and global stages.
Her efforts at MAN included developing targeted communication campaigns that highlighted industry challenges and successes, contributing to greater visibility and advocacy for the manufacturing sector.
In addition to her corporate achievements, Okewunmi has demonstrated entrepreneurial prowess through founding and scaling ventures in media and events. Notably, she established Clefflake Media and Events, a boutique consultancy celebrated for its inventive storytelling, immersive brand experiences, and customized strategic services. Under her guidance, the firm built a reputation for delivering high-impact events and communication solutions that resonate with diverse audiences.
In her new position at Saldrey Communications, Okewunmi will leverage her expertise in strategic planning, brand management, and client relations to streamline processes and enhance creative deliverables. The move aligns with the agency's emphasis on leadership that prioritizes tangible outcomes and exceptional client service.
"This role allows me to blend innovation with meaningful impact," Okewunmi stated. "I'm here to fortify our internal framework while generating enduring value for clients. Saldrey has long excelled in mastering influence and achieving superior results; I aim to build on that foundation, ensuring every initiative embodies excellence, creativity, and measurable success."
Saldrey Communications positions itself as a provider of "strategic, innovative, and measurable communication solutions that connect brands to their audiences and drive sustainable growth," as detailed on its official website. Okewunmi's leadership is expected to reinforce this ethos, emphasizing precision, enthusiasm, and high performance in all client interactions.
Industry observers note that her combination of institutional experience, business acumen, and dedication to public relations positions her ideally to guide Saldrey through its upcoming growth chapter, fostering greater innovation, client loyalty, and long-term influence in the competitive PR landscape.