Orijin, Nigeria’s leading bitters brand, is set to launch “Mix with Orijin”, an innovative six-week content series designed to inspire consumers to explore exciting ways to enjoy Orijin Bitters. The series will be available weekly on the Orijin YouTube channel, offering an immersive experience in flavor exploration, creativity, and culture.

At the center of the series are Basket Mouth, Orijin’s charismatic brand ambassador, and Lara Rawa, a renowned mixologist known for her inventive drink creations. Together, they will guide viewers through unique ways to enjoy Orijin Bitters across a variety of moments – from relaxing at home to celebrating with friends. Each episode will also feature engaging “Did You Know?” segments, highlighting fun facts about Orijin’s ingredients, heritage, and versatility.

Dorcas Machingil, Senior Brand Manager for Orijin TM, said:

“Through ‘Mix With Orijin,’ we’re showcasing the true versatility of Orijin Bitters and inviting consumers to explore its bold character in new and exciting ways. This content series is not just entertainment, it’s an open invitation to our community to embrace creativity, celebrate originality, and make Orijin a part of their everyday moments.”

To further engage fans, Orijin is launching a User-Generated Content (UGC) Challenge, encouraging viewers to recreate their own Orijin-inspired mixes, share them online, and tag the brand for a chance to win exciting prizes.

Orijin, inspired by traditional African herbs and fruits, blends modern taste with rich cultural heritage, celebrating originality and authenticity in every bottle.