Released on December 24, 2025, the film debuted with 2.5 million views in its first 24 hours and continued to gain traction steadily. Data checks by Nairametrics show that Where Love Lives has accumulated a total of 6,041,086 views within 72 hours on Ademoye’s YouTube channel, Bimbo Ademoye TV.
Produced in partnership with A3 Studios, the film features a cast that includes Uzor Arukwe, Chioma Nwosu and Osas Ighodaro. The story centres on a couple navigating love, ambition and hidden tensions within one of Lagos’ most exclusive estates, where social status, personal secrets and relationships intersect. Its mix of romance, humour and relatable urban themes appears to have resonated strongly with online audiences.
Industry observers note that the film’s early performance has exceeded internal expectations and is increasingly being cited as evidence of rising audience demand for digital-first Nollywood releases. With approximately 1.3 million subscribers, Ademoye’s channel is now among the largest producer-led platforms in the industry, giving her direct access to a sizeable and engaged viewership.
The strong opening places Where Love Lives ahead of several recent Nollywood YouTube successes. Notably, Omoni Oboli’s Love In Every Word crossed 4.3 million views within its first 72 hours earlier in the year, though it later went on to record much higher lifetime numbers. Comparisons like these point to an intensifying competition for audience attention within what many now describe as Nollywood’s emerging YouTube blockbuster economy.
More broadly, the film’s performance reflects a structural shift in how Nigerian films are distributed and consumed. Star-driven channels, small studio collaborations and algorithm-friendly romantic comedies are helping to position YouTube as a parallel cinema space, particularly for viewers outside major cities or those priced out of traditional theatres. In 2025 alone, channels such as Omoni Oboli’s Digital Tribe have delivered multiple multi-million-view releases, reinforcing the platform’s growing relevance.
The appeal of YouTube lies in its low barriers to entry for viewers, free-to-watch access and subscriber-powered marketing, all of which are reshaping Nollywood’s commercial model. For creators, the platform also offers a pathway to scalable revenue without heavy reliance on major studios or exclusive licensing deals.
For Ademoye, the success of Where Love Lives marks another milestone in a career that has steadily evolved from acting to content ownership. She began her journey in 2014 with the short film Where Talent Lies, which earned recognition at the Africa International Film Festival. She has previously credited filmmaker Uduak Isong for mentorship and her first major feature role in It’s About Your Husband (2015).
A string of comedy and drama roles followed, including Backup Wife (2017) and Sugar Rush (2019), one of Nigeria’s highest-grossing films of the decade. Her wider continental breakthrough came with Anikulapo (2022), and she later won Best Actress in a Comedy TV Series at the 2023 Africa Magic Viewers’ Choice Awards for Selina.
In recent years, Ademoye has increasingly focused on building a direct-to-audience model that prioritises creative control, monetisation transparency and long-term ownership of film rights. This strategy places her among a growing group of Nollywood creators who now view their work as intellectual property portfolios rather than one-off cinema releases.
As Where Love Lives continues to accumulate views, its early success underscores both Ademoye’s growing clout and the accelerating shift toward digital platforms as a central pillar of Nollywood’s future.