In a detailed post shared on X, the Mavin Records founder explained that while Afrobeats has earned worldwide recognition, practitioners must understand that the industry is dynamic and still maturing. According to him, there is much to learn from industries and personalities who have already mastered large-scale operations in music, entertainment, and business.
Don Jazzy also drew attention to the rising costs associated with music production and promotion in Nigeria. What seemed expensive a few years ago has now become standard, reflecting how fast the industry has evolved and how much more demanding the global space has become for Afrobeats creators.
“This our beloved Afrobeats is still a baby genre in the grand scheme of things,” he wrote. “We are all still learning every day as the game is ever changing. If you told me just six years ago that an Afrobeats video could cost over ₦20 million, I would say that’s way too much. But behold, some of us have shot videos over $100,000.”
Using personal examples, he emphasized the importance of openness and humility in a constantly shifting industry. He said he would readily learn from Burna Boy about what it takes to stage international stadium shows, just as he would listen to Aliko Dangote on what it costs to build a refinery—two feats he himself has never undertaken.
His message, however, came with a reminder of his own experience and expertise:
“That said, my people, if I tell you how to run a successful record label in Nigeria, I will advise you take notes even if na small note, because we no plenty wey don run am.”
With Afrobeats continuing to expand its global footprint, Don Jazzy’s reflections underscore the need for adaptability, collaboration, and constant learning. His comments also highlight the financial demands of staying competitive—an insight that resonates across the industry as Nigerian music continues its rise on the world stage.