“We’re going to continue to operate Warner Bros. studios independently and release the movies traditionally in cinema,” Sarandos said during an interview with Maxime Saada, head of France’s Canal+ media group. He acknowledged that his previous statements questioning the relevance of cinemas had “confused people.”
Netflix, which only started producing original content about a dozen years ago, lacks the century-long experience in theatrical distribution that Warner Bros. has cultivated, Sarandos noted. “Our library only extends back a decade, where Warner Bros. extends back 100 years. So they know a lot about things that we haven’t ever done, like theatrical distribution,” he said.
The remarks come after Netflix announced in early December that it had reached an agreement with Warner Bros. Discovery (WBD) to acquire most of the group for $83 billion. The acquisition would give Netflix control of HBO Max, one of the world’s largest streaming platforms, and a blockbuster movie catalogue, including the Harry Potter and Lord of the Rings franchises, as well as DC Studios’ superhero films.
Despite the announcement, the deal still faces regulatory hurdles. Meanwhile, Paramount Skydance has launched a counter-offer valued at $108.4 billion, raising questions about which bid will ultimately prevail.
The Netflix chief’s comments underscore the company’s evolving strategy, balancing its digital-first streaming model with the enduring appeal and profitability of theatrical releases. The move also signals Netflix’s recognition of Warner Bros.’ deep institutional knowledge and expertise in the traditional film industry.