The new website is currently limited to users of Alexa+, Amazon’s revamped AI assistant introduced in February and still in early access. Access is available through a waitlist or by purchasing select newer Amazon devices, as the company continues a gradual rollout of the service.
According to Amazon, the browser-based Alexa+ experience enables users to ask questions, explore complex subjects, generate written content, plan travel itineraries, and receive homework assistance. The company added that users can also control and manage compatible smart home devices directly within the chat interface on the website.
The launch reflects Amazon’s broader strategy to make Alexa accessible across multiple platforms, rather than confining interactions to mobile apps or Echo smart speakers. Until now, Alexa+ had primarily been available through those channels.
By introducing a web-based interface, Amazon is aligning Alexa+ more closely with widely used AI chat services that are commonly accessed through browsers. Industry observers see the move as part of Amazon’s effort to remain competitive as generative AI tools rapidly reshape consumer expectations.
Amazon has faced increasing pressure to modernise Alexa’s capabilities amid the rapid adoption of AI systems such as ChatGPT and Google’s Gemini. While the company has said that tens of millions of users now have access to Alexa+, it has been rolling out features gradually.
The Alexa.com website was first previewed when Alexa+ debuted last year, with Amazon initially indicating it would be launched within months. After earlier delays, the release now marks a key milestone in the company’s push to broaden how users engage with its AI assistant.