Universal Music Group (UMG), the U.S.-based music powerhouse, has signed a new multi-year licensing agreement with Chinese streaming giant NetEase Cloud Music, the companies announced Monday.
Under the deal, music from UMG’s roster—including global stars such as Taylor Swift—will be available for streaming on NetEase’s platform, one of China’s most popular music services. While financial terms were not disclosed, the agreement represents a major step in expanding UMG’s access to the Chinese market.
The new contract also includes provisions addressing artificial intelligence, with both companies emphasizing a “shared commitment to responsible AI practices” designed to protect artists and their music.
UMG and NetEase first partnered in 2020 under a similar licensing arrangement. Monday’s agreement builds on that foundation, signaling a deepening of the two companies’ relationship in a rapidly evolving digital music landscape.
“We are thrilled to expand our partnership with NetEase Cloud Music to further introduce UMG’s unrivaled artist roster and music catalog available to Chinese music fans,” said Timothy Xu, CEO of Universal Music Greater China.
The deal highlights the continued importance of China’s streaming market for major music labels, especially as the industry navigates new technologies and growing AI-related concerns.