Hosted by Dr. Olalekan Fadolapo, Director-General of ARCON, the high-level session will bring together leading voices from advertising, finance, marketing, and media to examine Nigeria’s economic outlook and its implications for the creative and communications sector.
The webinar forms part of ARCON’s ongoing efforts to strengthen industry resilience, promote regulatory compliance, and support informed decision-making amid evolving economic challenges. Nigeria’s economy has faced persistent fluctuations, inflationary pressures, currency volatility, and shifting consumer behaviour—factors that have shaped 2025 into a defining year for businesses and marketers. ARCON’s initiative is designed to offer practical insights and forward-looking strategies for navigating 2026.
Keynote Address and Economic Outlook
The webinar will feature Muyiwa Oni, Regional Head of Equity Research for West Africa at Standard Bank Group (Stanbic IBTC), as the keynote speaker. Renowned for his economic analysis and market intelligence, Mr. Oni is expected to provide a comprehensive review of Nigeria’s macroeconomic performance in 2025, emerging trends, and projections for 2026.
His address will focus on how businesses—particularly in advertising and marketing—can respond to fiscal policy shifts, investment trends, and changing consumer behaviour. Observers anticipate that his presentation will address critical issues such as exchange rate stability, inflation management, capital market trends, and private sector growth prospects.
Following the keynote, the webinar will feature a panel discussion with distinguished industry leaders, including:
- Emeka Okeke, Executive Chairman & Group CEO, MediaFuse Dentsu International
- Lanre Adisa, Chairman, HASG
- Manpreet Singh, Chief Marketing Officer, Tolaram Group
The panel will be moderated by Brenda Nwagwu, Managing Director and CEO of QVT Media Limited, a respected media executive known for her industry leadership.
Panel topics will include budget optimisation, consumer trust, digital transformation, brand resilience, regulatory compliance, and innovation amid economic uncertainty.
Strengthening Regulator–Industry Collaboration
ARCON has said the webinar is intended not only as an economic briefing but also as a platform to strengthen collaboration between regulators and practitioners. Participants will gain insight into how policy frameworks intersect with market realities, and how brands and agencies can remain compliant while pursuing growth.
The webinar is open to advertising professionals, media executives, marketers, corporate leaders, students, and other stakeholders. Interested participants are encouraged to register through the link available in ARCON’s official bio section. Registered participants will receive a confirmation email with Zoom access details.