Speaking at the World Governments Summit in Dubai, Miano said technology is no longer optional in the fast-evolving global travel industry. Instead, it is essential for building a resilient, inclusive, and competitive tourism sector.
“By leveraging AI and smart data to personalise the visitor experience and moving beyond talk to action with low-carbon solutions for conservation-led tourism, we are ensuring our local communities are the primary beneficiaries of the tourism value chain,” she said.
Technology as a Driver of Growth and Conservation
Miano explained that AI is already creating new opportunities for the sector. She cited predictive analytics that help stakeholders understand travel trends, and intelligent platforms that tailor itineraries based on visitor preferences.
“The world has fundamentally shifted—mass tourism is giving way to purpose-driven travel, and Kenya is positioning itself to lead this transition,” she said.
She made the remarks during a panel discussion at the Future of Tourism and Destination Global South forum, where she outlined Kenya’s roadmap toward a digitally driven tourism ecosystem.
Miano said smart data would not only enhance visitor experiences but also strengthen conservation efforts through real-time ecosystem monitoring, improved park management, and evidence-based decision-making.
This, she added, aligns with Kenya’s long-standing commitment to balancing conservation with economic development.
Strengthening Partnerships for Sustainable Tourism
On the sidelines of the summit, Miano held a bilateral meeting with the newly appointed UN Tourism Secretary-General, Shaikha Al Nowais. They explored areas of cooperation to advance sustainable tourism, including workforce development, investment attraction, and collaboration with UN-led agencies and international organisations.
“As we congratulate H.E. Shaikha Al Nowais on her new role, Kenya looks forward to strengthening our partnership as we work to upscale the sector’s future workforce, attract investment and collaborate with other UN-led agencies and international organisations,” Miano said.
Kenya’s Digital Push in a Competitive Global Market
With destinations worldwide competing for digitally savvy travellers, Miano said Kenya is positioning itself at the forefront of tourism innovation.
“The Global South is no longer a passive player; it is the new frontier of authenticity and innovation,” she said.
As Kenya advances its Magical Kenya brand, the integration of AI and smart technologies is expected to support smarter marketing, unlock new economic opportunities, and ensure tourism growth remains sustainable, inclusive, and future-ready.