The World Travel & Tourism Council (WTTC) has announced that LAMH Management Asia (Luxury Atelier Maison Happiness) has become its newest Global Member, signaling a strengthening of collaboration between strategic luxury advisory and the global travel sector.

Operating across Asia and the United States, LAMH Management Asia specializes in transforming underperforming assets into high-yield luxury destinations. Leveraging a proprietary, technology-enabled experiential framework, the firm combines data-driven insights with bespoke service to deliver hyper-personalized luxury experiences for institutional investors and stakeholders worldwide.

Founded and led by Mr. Deepak Ohri, LAMH has established a reputation for redefining value creation in the luxury sector. The firm is globally recognized for pioneering the “Vertical Destination” concept and championing experiential luxury. Under Mr. Ohri’s leadership, LAMH has consistently demonstrated the ability to blend visionary creativity with robust financial performance, increasing enterprise value across listed and private entities while emphasizing human connection as a core driver of lasting value.

Gloria Guevara, WTTC President & CEO, commented:

“We are delighted to welcome LAMH Management Asia to our global Membership. Travel & Tourism continues to evolve rapidly, and visionary leadership is critical to unlocking sustainable growth and long-term value. Mr. Deepak’s pioneering work in experiential luxury and transformation-driven strategy brings a distinctive and powerful perspective to our community. We look forward to his active contribution as we shape the future of global Travel & Tourism together.”

Mr. Deepak Ohri, Founder of LAMH Management Asia, said:

“It is an honour to join the World Travel & Tourism Council as a Global Member. The future of our sector lies in elevating experiences beyond transactions and embracing the Transformation Economy, where emotional engagement and human connection define true value. Through LAMH, we are committed to redefining excellence by turning underperforming assets into iconic luxury destinations. I look forward to collaborating with fellow Members to advance innovation, resilience, and meaningful growth across global Travel & Tourism.”

As LAMH Management Asia prepares to launch its flagship implementation in May 2026, the firm is entering a new phase of global expansion. Its membership with WTTC is expected to foster dialogue on investment strategy, destination repositioning, and the future of luxury experiences within the travel and tourism industry, further solidifying LAMH’s role as a transformative force in the sector.