Designed to align with international benchmarks such as the Blue Flag programme and ISO 13009, the new rules establish strict operational standards across all facets of the visitor experience. The objective is to ensure that beaches not only meet basic service expectations but also adhere to globally recognised safety and environmental practices.
A central component of the new framework is the classification system, which ranks beaches under three levels:
- Bronze Shell: Recognises foundational quality and basic operational compliance
- Silver Shell: Marks enhanced service standards and improved visitor experience
- Golden Shell: Reserved for beaches meeting the highest criteria in safety, sustainability, and operational excellence
Safety has been emphasised as a non-negotiable requirement. Beach operators must ensure qualified lifeguards are present and that swimming areas are clearly separated from maritime traffic by at least 50 metres. They are also required to implement emergency response plans and a colour-coded flag system to communicate sea conditions and potential hazards to visitors.
Environmental protection is another core focus of the new requirements. Operators are prohibited from disturbing mangroves and coral reefs and must enforce a ban on single-use plastics. To maintain high standards, beaches will undergo regular monitoring of water and sand quality, ensuring that hygiene and environmental integrity are upheld.
Existing beach operators have been given a one-year grace period to comply with the new standards, underscoring the SRSA’s intention to swiftly modernise and professionalise coastal tourism operations.
Overall, these regulations represent a strategic step by Saudi Arabia to position its Red Sea coastline as a leading global destination for sustainable and high-quality beach tourism.