A new blend of technology and cultural storytelling is taking centre stage in Nigeria’s Mother’s Day celebrations as Indomie rolls out the 2026 edition of its “Show Some Love To Mum” campaign, introducing an artificial-intelligence powered platform designed to create personalised praise poetry for mothers across the country.

The initiative marks a bold step in brand innovation, combining artificial intelligence with traditional Nigerian praise expressions to produce customised video tributes. By merging modern technology with indigenous heritage, the noodle brand aims to create a unique digital experience that allows families to honour their mothers in culturally meaningful ways.

The campaign builds on the success of the brand’s AI-driven Mother’s Day activation in 2025, which attracted widespread attention and industry recognition. For the 2026 edition, the concept has been expanded to incorporate deeper cultural elements, drawing inspiration from traditional forms of praise poetry including Yoruba Oríkì, Igbo praise chants, and Northern praise poetry.

At the heart of the campaign is a simple idea: every mother deserves to be celebrated in a language and tradition that resonates with her identity.

Speaking on the initiative, Brand Manager at Dufil Prima Foods, makers of Indomie, Tope Sule, said the campaign reflects the brand’s long-standing commitment to promoting Nigeria’s rich cultural heritage through creative innovation.

According to him, praise poetry has always held deep significance in Nigerian communities because it conveys emotion, family history and personal identity. By introducing artificial intelligence into the process, he explained, the brand is helping preserve cultural traditions while creating new ways for families to express appreciation.

Through the campaign’s dedicated website, Nigerians can upload a photograph of their mother, input her name and choose a preferred cultural language. The platform then generates a personalised praise song video, weaving the mother’s name into traditional expressions drawn from Nigeria’s cultural heritage.

The digital platform will remain active for one month, offering families a limited window to create personalised keepsakes celebrating their mothers.

To further amplify the campaign, several popular Nigerian content creators will participate alongside their mothers, sharing tribute moments online. Among those expected to feature are skit maker Taaooma, actress Mama Deola, and Nollywood actor Stan Nze, who will produce heartfelt storytelling content highlighting their appreciation for motherhood.

Beyond the digital experience, the campaign will also reach communities through activations in churches and mosques across Lagos and other parts of the country. These gatherings will include special appreciation moments for mothers, live cultural praise performances and on-site opportunities for families to generate personalised tribute songs.

With the initiative, Indomie seeks to reinforce its image as a family-centred household brand while demonstrating how technology can enhance rather than replace cultural traditions. Industry observers say the campaign could set a new benchmark for emotionally driven and culturally grounded brand storytelling in Africa.