The invite-only gathering brought together an eclectic mix of artistes, A&Rs, digital creators and media personalities, highlighting the growing intersection between music, content creation and audience engagement. Among the notable attendees were popular TikToker Purple Speedy and Big Brother Naija Season 10 star Jason Jae, alongside emerging talents and established creative professionals.
The event was powered by entertainment distribution platform Plug Centro, with creative direction led by design duo Yemi and Jimmy Animashaun, popularly known as FunkyPlutoDynasty. Renowned for shaping the visual identities of artistes such as Ycee and Seyi Vibes, the duo infused the space with a distinctive aesthetic that complemented the immersive experience.
Event production was further supported by Asmau Ibrahim, a specialist known for her work on major Nigerian productions on Trace TV, while Bright Star Creative Media handled content coverage, ensuring the night’s highlights extended beyond the venue into the digital space.
Serving as host for the evening, Jason Jae curated a series of interactive music sessions centered on Ajofé’s catalogue. Guests were actively engaged through games and listening experiences featuring his latest single, Anti-Farmer, as well as unreleased tracks from his forthcoming project, Lucid IV. The format encouraged participation, turning attendees into contributors rather than passive listeners.
A standout feature of the event was the “Anti-Farmer Room,” sponsored by peer-to-peer lending platform Urgent2K. The activation introduced a barcode-based reward system, allowing guests to scan selected cards for cash prizes ranging from ₦10,000 to ₦1 million. Winners were also tasked with creating promotional content tied to the single, a move that effectively amplified its online visibility.
Additional sponsors included TwelfthMan Studios, Gangmates, Tickex and AmeboRated, reflecting strong industry backing for the initiative.
The gathering also attracted key industry executives and A&Rs such as Chopper Chops of Dvpper, Darasimi of MixNaija, and Peter Fawole of WAC People, alongside media representatives from TVC, WAP TV, Soundcity and RAVE TV.
On the fashion front, Ajofé’s styling was handled by Simeon Black, known for his work with leading artistes including Olamide, Davido, Tekno and Mr Eazi. Celebrity stylist Pancho, who works with Don Jazzy, was also in attendance.
With appearances from fellow BBNaija Season 10 housemates, influencers, filmmakers and rising artistes, the event has been widely regarded as one of the most talked-about private industry gatherings in Lagos this year.
Beyond its social appeal, the party underscored a strategic approach to music promotion, as Ajofé leveraged a blend of live experience, technology and user-generated content to deepen engagement with his growing fanbase.