Former Big Brother Naija winner, Ilebaye Odiniya, has sparked widespread concern online after emotionally crying out for help during a disturbing Instagram livestream that surfaced late Friday night.

The reality TV star appeared visibly distressed in the now-viral video, where she was seen with a swollen face while repeatedly pleading for assistance from Nigerians. The livestream captured chaotic scenes in the background, with a male voice believed to be that of her father allegedly heard during the confrontation.

In the emotional clip, Ilebaye could be heard screaming as she appealed to the public for urgent intervention.

“Nigerians help me, I need to go. I need to leave this house, I’m being locked up. I’m tired of assault, please come and help me.”

The incident quickly triggered reactions across social media, with many fans and concerned Nigerians expressing fear for her safety and calling for immediate action from authorities and people close to her.

Among those who reacted was fellow BBNaija star, Anita Natacha Akide, popularly known as Tacha. In a video shared on her Instagram story, the reality star appealed to anyone in Abuja who could assist law enforcement in locating Ilebaye’s residence and ensuring her safety.

Tacha, visibly disturbed by the footage, said she was deeply worried after seeing the condition of Ilebaye’s face in the viral video.

“I really just want to know who is in Abuja right now, that can take the police to Ilebaye’s house. Ilebaye’s face has been ruined. I don’t even know who did it but from the video I have seen they are really brutal.”

The disturbing development has reignited conversations around domestic violence, abuse within homes, and the importance of speaking up against physical assault regardless of status or background. Many social media users have also urged relevant authorities and support organisations to intervene swiftly to ensure the reality star receives protection and medical attention if necessary.

As of the time of filing this report, Ilebaye has not released an official statement beyond the livestream, while details surrounding the incident remain unclear.