The organisation, renowned for promoting cycling culture in Nigeria through its flagship Cycling Lagos and Cycling Kano initiatives, said the bicycle remains one of the most effective tools for advancing environmental sustainability, public health, and urban mobility.
Speaking in a statement issued in Lagos, the Managing Director of BrandEscort Communications and Convener of Cycling Lagos, Bamidele Adeleye, stressed the need for collective responsibility in protecting the environment amid growing concerns over climate change and rapid urbanisation.
"We have always believed that a greener future is possible. However, achieving it requires collective action from all stakeholders—individuals, corporate organisations, governments, and NGOs. We must work together to preserve the earth because we have no other place to call home," Adeleye said.
He noted that this year's World Bicycle Day is being commemorated under the theme, 'Cycling for a Greener Future,' a message that highlights the increasing importance of cycling as a sustainable mode of transportation in modern cities.
According to Adeleye, bicycles offer multiple benefits that extend beyond recreation. He explained that cycling contributes significantly to reducing carbon emissions, improving physical and mental well-being, easing traffic congestion, and creating cleaner and more liveable urban environments.
The cycling advocate further described the bicycle as one of the most affordable, accessible, and environmentally friendly means of transportation available to millions of people across the world, particularly in developing countries where sustainable mobility solutions are becoming increasingly important.
"World Bicycle Day serves as a reminder that every bicycle ride contributes to a cleaner environment, healthier communities, and a more sustainable future. As cities continue to grapple with climate change, pollution, and transportation challenges, cycling offers a practical solution that benefits both individuals and society," he added.
The initiatives have grown into major sporting and social events, attracting participants from different parts of Nigeria and beyond, while also serving as platforms to promote healthier lifestyles and raise awareness about the environmental benefits of non-motorised transportation.
With preparations already underway for the fifth edition of Cycling Lagos and the second edition of Cycling Kano in 2026, Adeleye called for increased support from both the public and private sectors to accelerate the adoption of cycling-friendly policies and infrastructure.
"At BrandEscort, we believe that increased investment in cycling infrastructure, public awareness campaigns, and policies that support non-motorised transportation will contribute significantly to building healthier, safer, and more liveable cities.
"On this World Bicycle Day, we encourage Nigerians to embrace cycling not only as a recreational activity but also as a practical means of transportation that can help create a greener and more sustainable future for generations to come," Adeleye stated.
As conversations around climate action continue to gain momentum globally, BrandEscort Communications maintained that encouraging cycling and other eco-friendly transportation alternatives will play a crucial role in reducing environmental pressures and building resilient communities across Nigeria and Africa.