The 12-day calendar, marketed as a collection of “twelve days of fun surprises”, has become a subject of ridicule across social media, particularly TikTok, where customers have questioned whether its contents justify the price.
Several buyers took to the platform to share their reactions, describing the accessories as underwhelming and comparing them to inexpensive household items. The contents, which include hair ties, hair clips and keychains, have also prompted jokes that they resemble forgotten objects found at the bottom of a sofa.
Responding to the growing criticism, a Skims spokesperson acknowledged that the product had fallen short of some customers’ expectations.
“For some, the calendar didn't meet expectations,” the spokesperson told several media outlets, adding that the company had “personally contacted every customer” to offer either a full refund or credit towards other products.
The controversy has attracted considerable attention online, with several social media users creating videos to mock the calendar's contents. One TikTok account, spicychathouse, compared the accessories to things “my cat collects from around my house”.
Another user suggested the items looked like “a bunch of stuff that Kim Kardashian was emptying out of her bedside table”.
Other users took the criticism further by filming themselves clearing out their sofas and joking that they had inadvertently assembled their own versions of the Skims advent calendar.
The reaction has placed the brand under scrutiny, particularly given its premium pricing and reputation for fashion and lifestyle products.
Founded in 2019 by Kardashian and her business partner, Skims has grown into a major player in the shapewear, clothing and accessories market. The company has also contributed significantly to Kardashian's wealth, with Forbes recognising the reality television personality as a billionaire.
Skims was valued at $5bn in 2025 after securing millions of dollars in additional funding, reflecting its growing commercial influence and appeal in the fashion industry.
However, the advent calendar controversy highlights the challenges premium brands face when consumer expectations do not align with the perceived value of their products.
What Is Inside the Skims Advent Calendar?
The $148 calendar contains 12 accessories, one for each day, including hair accessories, branded keepsakes and small novelty items.
Its contents are listed as follows:
- Day 1: Tartan teddy bear keychain.
- Day 2: Hair ties.
- Day 3: Hair ties.
- Day 4: Skims-logo hair clips.
- Day 5: Skims-logo squishy ornament.
- Day 6: Skims-logo hair clips.
- Day 7: Beige elastic straps/hair bands.
- Day 8: Skims-logo hair clips.
- Day 9: Skims-logo comb keychain.
- Day 10: Hair ties.
- Day 11: Skims keychain.
- Day 12: Furry compact mirror keychain.
Despite the company's decision to offer refunds and store credit, the online backlash has continued to fuel debate about product quality, pricing and the expectations attached to celebrity-backed luxury brands.