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The Cultural Day event will formally kick off the series of
activities preceding the Award Night on Saturday, May 11.
Dr. Busola Tejumola, Executive Head, Content and West Africa
Channels, MultiChoice West Africa, expressed her excitement about the upcoming
event, stating that the award ceremony has enjoyed immense growth and
recognition since its inception in 2013.
“The 10th edition of the AMVCA represents a significant
milestone in our journey to celebrate African talent and creativity,” Tejumola
said. “This year’s edition celebrates a decade of excellence in African cinema
and television. As we prepare to mark this momentous occasion, we look forward
to honouring the incredible contributions of filmmakers, actors, and industry
professionals who continue to inspire and entertain audiences across the
continent and beyond.”
The 10th AMVCA will see winners emerge from 25 categories
comprising 16 non-voting, 9 audience voting categories, and recipients of 2
recognition awards – Lifetime Achievement and Trailblazer Awards.
Sponsored categories include Best Lead Actor and Actress
categories, sponsored by Verve and Quickteller respectively, the Best Movie,
Best Digital Content Creator, and Best Indigenous Africa Magic Originals
categories sponsored by Amstel Malta, and the Best Director category sponsored
by Martell.
MTN sponsors the Best Short Movie category, and the Best in
Cinematography category is sponsored by TECNO, while the Best Unscripted M-net
original and Best Writing TV Series categories are sponsored by Indomie.
The Cultural Day event will feature musical performances and
special cultural presentations. The award night will see the return of IK
Osakioduwa as host and live performances by talented music stars.
The Award Night will air live on May 11 on all Africa Magic
channels on DStv and GOtv, starting from 4 pm WAT.
The tenth edition of the Africa Magic Viewers’ Choice Awards
is brought to you by Africa Magic in association with MultiChoice, with Amstel
as the headline sponsor, and tactical sponsors Pepsi, Promasidor and Martell.
Other sponsors include TECNO, Hypo, Supa Komando, Interswitch, Tiger Beer, MTN,
Indomie, and Nivea.
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