Watch Usher's Action-Packed 'Looking 4 Myself' Short Film ...Exclusive Interview

Usher's latest hit "Looking 4 Myself," discusses a personal journey in which a man asks "Who am I?" The singer explores this mystery that we all face at one point or another in our lives in a particularly innovative way, via a new short film he just finished in collaboration with tech giant  Samsung

In the 90-second drama, the Voice coach faces off against none other than himself, waging a battle between the "good" Usher and the "celeb" persona version of himself which wreaks havoc in a romantic relationship. The result is a stunning example of creative choreography which shows off the star's strengths in virtually all his artistic areas. All the stunts and moves were done by Usher himself — no shortcuts allowed. The video additionally spotlights cutting-edge motion control technology available in the 2013Samsung Smart TV...pretty cool stuff.

Reality Rocks editor Lyndsey Parker had the opportunity to discuss the short with Usher, as well as pose the ultimate question: Which side — angel or devil — best represents the real Usher?
"It all depends on who's in front of me," the Voice coach smiles. "I'm the good Usher when I have to be, and the bad Usher when I have to be."
Not too hard to see why this guy is so good at his job, right? Check out this exclusive interview with Usher, and be sure to visit Samsung's YouTube channel  for more of-the-moment videos.

Watch the video below, and read on to find our interview with Usher himself:

So tell us about the clip, and how it came about
Well, Samsung and myself got together to create a digital short inspired by my song “Looking 4 Myself,” which is off my most recent album of the same name.
This gave me an opportunity to put a face to a song that I love. The short is about basically the two sides of my personality: the dichotomy of who I am as an entertainer, a relationship gone bad because of who I am as an entertainer. Here I am, in front of the television, kind of maneuvering through it in my apartment, and my alter-ego shows up and we battle. We battle doing a series of uniquely created choreography that uses some of the movement that you use to operate the TV.

How did the idea of two of you fighting come about
It was my opportunity to kind of have an action-packed moment, which was off the beaten path of what I normally do. I don’t normally fight in videos that much, [though I usually] am kind of fighting myself. So it’s a battle between me and myself, but dramatized. The action was a little inspired by that Will Smith movie Hancock, and also The Matrix. There’s a lot of action, a lot of special effects, and a lot of stunts. But I don’t want to give everything away!

June 14, 2013