Life Beer Targets SMEs with Progress Booster Season Four

Life Continental Lager Beer, a brand from the stable of Nigerian Breweries Plc, has concluded plans to launch the fourth edition of its “Life Progress Booster” promo, an initiative by the brand to promote small and medium scale enterprises (SMEs) in the South Eastern states of Abia, Anambra, Enugu, Ebonyi, Imo, Delta and Rivers, where the brand is the market leader.
According to the brand handlers, the scheme is meant to boost the entrepreneurial spirit of Igbo men and women across the South East states of Nigeria as the brand launched the 2018 edition of its famous Life Beer Progress Booster in Enugu.

Unveiling the initiative, the Portfolio Manager, mainstream Lager and Stout Brands, Emmanuel Agu said: “Life Progress Booster promotion is a celebration of the essential Igbo spirit of industry, will to succeed, enterprise and passion in the world of business. This project is, no doubt, a reinforcement of the heritage embedded in the Life Continental Lager Beer, its essence, connection and affinity with the people, and culture/lifestyle of South Easterners”.

Agu further explained that like its previous editions, consumers and interested participants need to currently be operating a simple, viable, not necessarily outlandish business that he/she desires to take to the next level of success.

September 18, 2018