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    Saturday, January 30, 2021

    Facebook to Develop ‘Topic Exclusion Controls’ for Advertisers to Tackle Harmful Content

    Facebook Inc said on Friday it would soon start developing "topic exclusion controls" on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.

    This comes after companies including Coca-Cola Co and Starbucks Corp boycotted Facebook in July for not doing enough to curb hate speech on its site following the death of George Floyd, an American Black man, in police custody.

    Advertisers have complained for years that big social media companies do very little to prevent ads from appearing alongside hate speech, fake news and other harmful content. In September, Facebook as well as YouTube and Twitter signed a deal with big advertisers to curb harmful content online.

    Facebook said in a blog post on Friday the controls would help advertisers define how their ads show on Facebook News Feed, adding that it would start testing out the controls with a small group of advertisers, a process which could take about a year to complete.

    To address imminent investor needs and concerns in a post-Covid world, a panel of experts will deliberate on ways to challenge the financial disruptions on retirement, child education and overall investments.

    The first webinar in the series will be focussed on retirement planning and what has changed in your post Covid financial planning. Will the crisis force individuals to work longer than planned and what are the various ways to address disruption and achieve financial goals.

    Discussion points:

    • How salary cuts, job loss, reduced earnings impacted retirement planning
    • How to assure reduced cash flow don’t eat your retirement funds
    • Emotional decision-making about retirement investments
    • Will the crisis force individuals to work longer than planned
    • Ways to address the disruption and achieve financial goals
    • Best instruments to help you achieve your retirement corpus
    • How to increase savings in the post Covid era

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