This partnership comes together at the crucial time in the
fight against malaria. Despite the progress made since 2000, malaria continues
to claim lives and COVID-19 has made the fight even harder.
While 90% of life-saving malaria prevention campaigns were
delivered as planned in 2020, the World Health Organization (WHO) is warning
that disruption to malaria diagnosis and treatment could still lead to
thousands of additional deaths across the African continent where 74% of the
population is below the age of 35.
Therefore, it is crucial to build partnerships which can
reach young people and ensure their engagement so that malaria doesn’t steal
their futures.
VCNA is committed to driving social change and through its
network championing and pioneering powerful and engaging edutainment across
channel platforms for children and youth from MTV, MTV Base and Nickelodeon.
Given the enormous economic and social burden of malaria on
young people, VCNA’s ambition is to ensure that its platforms and creative
content is a driving force behind further eradication of this disease.
On 24 February 2021, VCNA will support the Draw the Line
Against Malaria campaign – a new youth-focused creative campaign powered by
African stars.
The campaign aims to inspire young people to support the
ZMSWM movement and call on their leaders at zeromalaria.org to commit to more
action, more innovation, more funding and more political leadership to achieve
zero malaria within a generation.
Monde Twala, Senior Vice President and General Manager at ViacomCBS Networks Africa. |
“Through multiplatform edutainment content, integration of
youth culture, trending music and youthful storytelling, we can play an
important role to effect positive change and to achieve meaningful impact in
malaria affected communities. ViacomCBS Networks Africa embodies and aligns to
this vision of a Reimagined Africa,” continues Twala.
Lilies Njanga, Africa Director for Malaria No More UK, |
This partnership follows VCNA’s dedication to social impact
causes. In 2020 the network partnered with the World Food Program and UNICEF
for the Africa Day Benefit Concert to raise funds for immediate food provision
and health care in support of coronavirus-affected communities across Africa
together with YouTube.
The social impact series MTV Shuga in partnership with the
MTV Staying Alive Foundation has led a formidable charge in effectively
disseminating information and positively changing behaviour and attitudes
through increased HIV testing.
0 comments:
Post a Comment